e.l.f. Beauty has delivered an average annual return of 23.29% over the past five years, outperforming the market by 11.79% on an annualized basis. The company currently commands a market capitalization of $4.45 billion, reflecting investor confidence in its performance.

The significant growth highlights the impact of compounded returns on long-term investments. Based on a current share price of $74.91, a hypothetical investment of $100 made five years ago would be valued at $284.83 today.

Performance Overview

The following table summarizes the key financial metrics for e.l.f. Beauty over the specified period:

The data illustrates how consistent returns can substantially increase capital value over time. e.l.f. Beauty's ability to exceed market averages has resulted in significant wealth creation for its shareholders during this five-year timeframe.

e.l.f. Beauty is launching its 2026 summer of soccer by presenting the 2026 NWSL Challenge Cup and activating at FootballCo’s House of GOAL in New York. The company aims to cement its position at the intersection of sport, culture, and community by engaging fans through immersive experiences during the men’s global soccer tournament and the NWSL season.

The 2026 NWSL Challenge Cup presented by e.l.f. takes place on Friday, June 26, 2026, in Columbus, Ohio. The match features the 2025 NWSL Champions, Gotham FC, against the 2025 NWSL Shield winners, Kansas City Current. Three athletes from e.l.f.’s Empowering.Legendary.Females. roster will participate: Lo’eau LaBonta for Kansas City Current, and Jaedyn Shaw and Jess Carter for Gotham FC.

e.l.f. will enhance the fan experience with the debut of the e.l.f. Match Day Carpet, a runway for players and fans. The FanZone will allow fans to write personalized notes to players, which the company will send after the game. The International Dance League (IDL), a partner of e.l.f. Cosmetics, will lead a live fan dance-along and the Match Day Dance Cam. Additionally, e.l.f. UP! on Roblox will feature an immersive soccer minigame.

Entertainment at the Challenge Cup includes a Halftime Show by singer-songwriter Amber Mark and a National Anthem performance by Latin GRAMMY Award-winning artist Joaquina. Hispanic households represent 18% of e.l.f. buying households, which is 29% higher than the cosmetics category average, and nearly 32% of all women’s soccer fans identify as Hispanic or Latino.

e.l.f. will reignite Glow For Glory, a program created with the NWSL to keep girls in sports. Rising soccer stars can showcase their skills for a chance to be selected as "Pro for the Day" and earn a dedicated experience with an NWSL club, including training and living like professional athletes.

From July 17–19, e.l.f. will expand its presence to the global stage at FootballCo’s House of GOAL in New York. The event aligns with the summer’s men’s global soccer tournament and is expected to be the most-watched sporting event in history. e.l.f. will bring its vision for soccer, beauty, culture, and community to fans from around the world.