B of A Securities analyst Alexander Perry has maintained a Buy rating on Hasbro (NASDAQ: HAS) while lowering the price target to $105 from $115. The revised target suggests a recalibration of the stock's potential upside following recent market movements.

The rating retention indicates continued confidence in Hasbro's business fundamentals despite the reduced price objective. Analysts often adjust price targets based on factors such as quarterly earnings, market conditions, or updated financial projections.

Rating and Target Details

The decision to lower the price target while keeping a Buy rating implies that the firm still views the stock as a worthwhile investment but with a more conservative entry or exit point. Investors holding Hasbro shares may consider the implications of this revised valuation on their portfolios.

Hasbro, a leading games, IP and toy company, has entered a multi-year licensing partnership with Nintendo to create products based on The Legend of Zelda franchise. This collaboration is set to begin in 2027, with the first reveals of three 6" scale figures scheduled for San Diego Comic Con (July 23-26, 2026). The partnership aims to combine Nintendo’s storytelling with Hasbro’s leadership in action and role-play toys.

Billy Lagor, President Toys and Board Games at Hasbro, highlighted the franchise's enduring appeal. "For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery," Lagor said. He emphasized that the collaboration will invite fans to play, explore and forge their own epic adventures.

The Legend of Zelda series, which debuted in the US in 1987, is known for blending exploration and discovery with action and adventure. The narratives center on Link and Zelda’s battle against Ganondorf in the world of Hyrule.

About the Partnership

The agreement marks an expansion of Hasbro’s portfolio of licensed products. The company plans to leverage its franchise-first approach to unlock value from the iconic IP.

Key Details