Wedding spending rises 8.5% as tariffs and inflation push costs higher
Wedding-related spending increased 8.5% year over year through May, driven by tariffs and inflation, according to Bank of America Institute. The average U.S. wedding cost reached $36,000 in 2025, up $3,000 from the prior year. Gen Z weddings have tripled since 2019, while millennial weddings declined 20%.

*this image is generated using AI for illustrative purposes only.
Couples are spending significantly more to get married in 2026 as tariffs and inflation push up the cost of everything from flowers to catering, according to a new report released this week by Bank of America Institute. Wedding-related spending rose 8.5% year over year through May, based on aggregated credit card, debit card and bank transfer data from Bank of America customers. The report tracked spending on wedding-related services such as venue rentals, catering, photography, florists and apparel.
The increase comes as broader inflation remains elevated. In May, U.S. consumer inflation climbed to 4.2%, the highest level since April 2023, as energy and service costs continued rising.
Tariffs Add Pressure
Bank of America said rising prices are a major reason wedding spending continues climbing. Tariffs have added fresh pressure on small businesses serving the wedding industry, especially vendors relying on imported goods. Tariff-related uncertainty has also remained elevated. Recent supply-chain data showed U.S. retailers are accelerating imports from China ahead of potential tariff increases later this year, pushing shipping costs higher and adding pressure to imported goods such as décor, fabrics and specialty wedding supplies.
Flowers are one major example, since much of the floral supply sold in the U.S. comes from overseas. Imported commodities such as cocoa, commonly used in desserts and chocolates, have also become more expensive, forcing many vendors to pass higher costs to customers.
Cost and Affordability
The average U.S. wedding cost reached $36,000 in 2025, up $3,000 from the prior year, according to Zola data cited in the report. Affordability has already become a growing concern for couples. Earlier survey data from Zola showed 84% of couples said weddings cost more than two years ago, while 78% worried tariffs would push prices even higher. About 31% said they were using credit cards or personal loans to help cover wedding expenses.
| Metric | Value |
|---|---|
| Average wedding cost (2025) | $36,000 |
| Year-over-year cost increase | $3,000 |
| Spending increase (YoY through May) | 8.5% |
| U.S. consumer inflation (May) | 4.2% |
Gen Z Drives Demand
Despite rising costs, wedding demand remains strong, particularly among younger consumers. Bank of America found that the number of Gen Z weddings has tripled since 2019, while millennial weddings have fallen roughly 20% over the same period, suggesting marriage activity is shifting toward younger Americans. Wedding activity also remains highly seasonal. May continues to be the busiest month for wedding-related spending, followed by October.
Spending trends are also evolving as couples look for ways to manage costs without sacrificing the overall experience. More consumers are choosing lab-grown diamonds over natural stones because of lower prices, while fewer households are purchasing formal attire, suggesting growing interest in renting, thrifting or rewearing outfits.
How will the trend of Gen Z tripling wedding numbers since 2019 impact the industry's pricing power if economic growth slows?
Will the shift toward lab-grown diamonds and alternative apparel options force traditional luxury jewelers and retailers to adjust their business models?
As 31% of couples rely on credit to fund weddings, what is the potential long-term impact on the financial health of newlyweds facing high interest rates?






























