QSR stays cheaper than casual dining despite delivery markups
Revenue Management Solutions (RMS) analyzed pricing across 61,000 U.S. restaurants from April 2023 to May 2026, finding the price gap between QSR and casual dining widened to $12.68. However, delivery fees can inflate a $10.29 QSR meal to $27.37, matching casual dining costs. Consequently, consumers are favoring drive-thru and dine-in options, with only 52% using delivery weekly compared to 75% for other channels.

*this image is generated using AI for illustrative purposes only.
Quick Service Restaurant (QSR) meals remain less than half the price of casual dining at the menu level, though delivery markups, platform fees, and tips can erase that advantage, according to a new analysis from Revenue Management Solutions (RMS). The widening price gap between the two segments highlights the impact of inflationary pressures and changing consumer ordering habits on the restaurant industry.
RMS analyzed pricing across 61,000 restaurants representing 21 U.S. chains from April 2023 through May 2026 using its Competitor Price Intelligence solution. The study found that the average casual dining visit, consisting of an entree and non-alcoholic beverage, rose from $20.31 to $22.97. Meanwhile, the average QSR combo increased from $9.46 to $10.29. While both segments raised prices, QSR moved at a slower rate, widening the dollar gap from $10.85 to $12.68.
Delivery Impact on Pricing
The delivery channel significantly alters the cost structure for consumers. RMS found that a $10.29 QSR combo on a delivery app can reach $27.37 after in-app price markups, delivery fees, platform charges, and tips are factored in. This total cost is nearly the same as a casual dine-in visit with gratuity, effectively nullifying the inherent value advantage of QSR.
Consumer Behavior Shifts
Consumers appear to be responding to these cost dynamics. RMS' Q1 2026 Consumer Report indicates that delivery trails all other ordering channels in frequency. Only 52% of consumers report ordering delivery at least once a week, compared to 75% for both drive-thru and dine-in.
| Ordering Channel | Weekly Usage (%) |
|---|---|
| Drive-thru | 75% |
| Dine-in | 75% |
| Delivery | 52% |
Delivery usage reflects ongoing consumer concern over restaurant affordability. Food-away-from-home prices rose 3.5% over the past year, compared with 2.7% for food at home, according to the U.S. Bureau of Labor Statistics. For the first time since RMS began tracking consumer perception, more respondents (72%) believe restaurant prices are rising, compared to 68% who say the same about grocery prices.
Will QSR chains introduce specific value strategies to reclaim the price advantage lost to delivery fees?
How might delivery platforms adjust their fee structures to prevent further user attrition to drive-thru and dine-in?
Could the convergence of delivery and casual dining costs drive a shift in market share between the two segments?
































