Prataap Snacks Aims for 15% Revenue Growth, Focuses on Automation and Channel Expansion
Prataap Snacks aims for 15% revenue growth and 2-3% EBITDA margin improvement through automation, cost optimization, and channel expansion. Q2 FY26 saw a 2% revenue decline but 20% EBITDA growth. Strategies include a new automated facility in Indore, focus on quick commerce and modern trade, and product portfolio segmentation. The company expects accelerated growth and enhanced profitability in the second half of the fiscal year.

*this image is generated using AI for illustrative purposes only.
Prataap Snacks , a leading Indian snack food company, has outlined an ambitious growth strategy aimed at achieving 15% revenue growth and improving EBITDA margins by 2-3%. The company plans to leverage automation, cost optimization, and strategic channel expansion to drive this growth.
Financial Performance
For the quarter ended September 30, Prataap Snacks reported:
| Metric | Q2 FY26 | Q2 FY25 | YoY Change |
|---|---|---|---|
| Revenue | ₹4,297.90 crore | ₹4,387.50 crore | -2.00% |
| EBITDA | ₹229.00 crore | ₹191.60 crore | +20.00% |
| EBITDA Margin | 5.33% | 4.37% | +96 bps |
| Net Profit | ₹41.40 crore | ₹61.50 crore | -33.00% |
Despite a slight dip in revenue, the company managed to improve its EBITDA and EBITDA margin significantly year-over-year.
Growth Strategies
Automation and Cost Optimization
Prataap Snacks plans to set up a new, state-of-the-art facility in Indore with a higher degree of automation. This move is expected to streamline production, reduce overheads, and optimize production costs, potentially leading to structural margin enhancements.
Channel Expansion
The company is focusing on diversifying its distribution channels:
- Quick Commerce: Showing strong traction among new platforms.
- Modern Trade: Experiencing positive growth.
- Exports: Gradually building presence in international markets.
Prataap Snacks aims to grow these emerging channels from less than 1% of revenue to over 5% within three years.
Product Portfolio Strategy
The company has categorized its products into:
- Anchor Products: Including chips, chulbule, and rings.
- Growth Products: Focusing on pellets and namkeen.
- Next Products: Exploring healthier options like puffs, makhanas, and popcorn.
This segmentation allows for targeted investment and scalable growth across different product categories.
Market Segmentation
Prataap Snacks has adopted a strategic market segmentation approach:
- Command Regions: High-margin areas with strong existing presence.
- Expand Regions: Large markets with initial traction, focusing on distribution expansion.
- Maintain Regions: Areas where the company aims to maintain market share while optimizing costs.
Outlook
Amit Kumat, Managing Director and CEO of Prataap Snacks, expressed optimism about the company's future performance. He stated, "We are confident that this improved external environment, combined with the multiple internal initiatives we are implementing, will translate into accelerated topline growth and enhanced profitability."
The company expects these outcomes to become visible in the second half of the fiscal year, driven by near-term impact initiatives, and to further strengthen over time as medium to long-term measures take effect.
As Prataap Snacks navigates through a challenging demand environment, its focus on operational efficiency, channel diversification, and product innovation positions it well for potential growth in the coming quarters.
Historical Stock Returns for Prataap Snacks
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.62% | +5.64% | +9.45% | -8.00% | +3.24% | +84.64% |







































