Hero MotoCorp Reports Nearly 10 Lakh Retail Sales in October Despite Domestic Sales Decline
Hero MotoCorp experienced a mixed sales performance during the festive season. The company achieved record-breaking retail sales with 9.95 lakh VAHAN registrations, but faced an 8% decline in domestic wholesale to 6.5 lakh units. Exports grew by 42.8% to 30,979 units. Despite implementing price cuts following GST rate reduction, domestic sales across two-wheeler segments did not increase. VIDA, the company's electric vehicle division, showed remarkable growth with ~16,000 VAHAN registrations, a 117% year-on-year increase. The company's global business segment demonstrated strong performance with 54% year-on-year growth in H1 deliveries.

*this image is generated using AI for illustrative purposes only.
Hero MotoCorp , the world's largest manufacturer of motorcycles and scooters, has concluded the festive season with a mixed sales performance, showing robust retail figures but a decline in domestic wholesale numbers. The company's latest figures reveal significant growth in certain areas while facing challenges in others.
Record-Breaking Retail Performance
Hero MotoCorp reported impressive retail sales figures for October:
| Metric | Value |
|---|---|
| VAHAN Registrations | 9.95 lakh units |
| Wholesale Dispatches | 6.36 lakh units |
This marks the second consecutive month of over 6 lakh wholesale dispatches, underscoring the company's strong market presence during the festive season.
Domestic Sales Decline
Despite strong retail performance, Hero MotoCorp faced challenges in domestic wholesale:
- Domestic sales declined by 8% to 6.5 lakh units compared to 6.57 lakh units in the previous year.
- Total two-wheeler sales decreased 6.4% to 6.36 lakh units year-on-year, falling short of estimates of 6.56 lakh units.
Export Growth
The company's exports showed strong growth:
- Exports rose 42.8% to 30,979 units versus 21,688 units in the previous year.
GST Rate Reduction and Price Cuts
Following a GST rate reduction on two-wheelers under 350cc from 28% to 18%, Hero MotoCorp implemented significant price cuts:
- Price reductions of up to Rs 15,743 across its motorcycle range.
- The Karizma 210 saw the largest reduction.
- Xpulse 210 and Xtreme 250R models saw price cuts of Rs 14,516 and Rs 14,055 respectively.
- Scooter models including Pleasure Plus, Destini 125, and Xoom 160 also received price reductions.
Despite these substantial price cuts, they did not translate into increased domestic sales across the company's two-wheeler segments.
Segment-wise Performance
The company's growth was driven by strong demand across its product range:
- Popular models like Splendor, Xpulse, and Glamour X led the motorcycle segment.
- The scooter range, including Destini, Xoom, and Pleasure, contributed significantly to the sales momentum.
VIDA Electric Scooters: A Growing Success
VIDA, Hero MotoCorp's electric vehicle division, demonstrated remarkable growth:
| Metric | Growth |
|---|---|
| VAHAN Registrations | ~16,000 units |
| Year-on-Year Growth | 117.00% |
| Month-on-Month Growth | 24.00% |
The VIDA VX2 EVOOTER, in particular, has been a key driver of this growth, maintaining a robust bookings pipeline.
Global Expansion and Performance
Hero MotoCorp's global business segment showed impressive results:
| Metric | Value | Growth |
|---|---|---|
| H1 Deliveries | 175,997 units | 54.00% YoY |
| Global Market Share | 1.40% | - |
| October Global Sales | 30,979 units | 42.80% YoY |
The company has expanded its presence to 52 countries across 5 continents, recently entering European markets with Euro 5+ compliant models.
Factors Contributing to Performance
Several factors have influenced Hero MotoCorp's performance:
- Sustained festive momentum
- Renewed customer confidence
- Favorable market conditions in certain segments
- GST benefits announced by the government
- Challenges in domestic wholesale market
As Hero MotoCorp continues to strengthen its mobility ecosystem across ICE, premium, and EV segments, it faces both opportunities and challenges. The company's focus on customer-centric innovation and expanding global footprint may contribute to its future success, while it works to address the decline in domestic wholesale sales in the competitive two-wheeler market.
Historical Stock Returns for Hero Motocorp
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.09% | -1.90% | -0.21% | +47.02% | +15.25% | +88.57% |















































