Royal Enfield Achieves Record-Breaking 1 Million Annual Sales Milestone as Eicher Motors Reports 34% Year-on-Year March Sales Surge
Eicher Motors reported exceptional motorcycle sales for March 2025, with total sales reaching 101,021 units, a 34% increase year-over-year. The company's Royal Enfield division achieved a milestone of 1 million annual sales for the first time. Sales growth was strong across all segments, with motorcycles exceeding 350cc showing a remarkable 49.20% increase. International sales also grew by 36.44%. The company's year-to-date performance showed a 10.65% growth, with total sales of 1,009,900 units for the fiscal year 2024-2025.

*this image is generated using AI for illustrative purposes only.
Eicher Motors , the renowned Indian motorcycle manufacturer, has reported a remarkable surge in its motorcycle sales for March 2025, significantly outpacing market expectations and showcasing robust growth across its product lineup. This comes as the company's motorcycle division, Royal Enfield, reaches a significant milestone of selling 1 million units in a single year for the first time in its history.
Sales Performance Highlights
- Total motorcycle sales for March 2025 reached 101,021 units, marking a substantial 34% increase from 75,551 units sold in March 2024.
- The company's performance exceeded market estimates of 94,500 units, demonstrating strong demand for its products.
- Royal Enfield has achieved a record-breaking 1 million annual sales, showcasing strong growth and market demand for its motorcycles.
Segment-wise Performance
Eicher Motors' sales growth was impressive across both its key segments:
Engine Capacity | March 2025 Sales | March 2024 Sales | Year-on-Year Growth |
---|---|---|---|
Up to 350cc | 87,312 | 66,363 | 31.57% |
Exceeding 350cc | 13,709 | 9,188 | 49.20% |
The higher-capacity motorcycle segment, which includes models exceeding 350cc, showed particularly strong growth, with sales soaring by 49.20% year-on-year.
International Business
Eicher's international business also demonstrated robust performance:
- International sales in March 2025: 12,971 units
- Year-on-year growth: 36.44% (compared to 9,507 units in March 2024)
Year-to-Date Performance
The company's year-to-date figures (April 2024 to March 2025) also reflect steady growth:
- Total sales: 1,009,900 units
- Year-on-year growth: 10.65% (compared to 912,732 units in the previous fiscal year)
Market Implications
The strong sales figures, particularly in the higher-capacity segment and international markets, indicate Eicher Motors' growing appeal among motorcycle enthusiasts both domestically and globally. This performance suggests the company's product strategy and market positioning are resonating well with consumers, potentially strengthening its market share in the premium motorcycle segment.
The achievement of selling 1 million units in a single year further underscores Royal Enfield's growing popularity and market presence. This milestone not only demonstrates the brand's strong performance but also positions it as a significant player in the global motorcycle industry.
As Eicher Motors continues to outperform expectations and reach new milestones, investors and industry analysts will likely be watching closely to see if this growth momentum can be sustained in the coming months, especially given the broader economic context and competitive landscape in the motorcycle industry.
Historical Stock Returns for Eicher Motors
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+1.12% | +6.12% | +12.44% | +22.81% | +30.50% | +284.45% |