Allied Blenders & Distillers (ABD) has reported robust financial results for Q2 FY26, showcasing strong growth across key metrics. The company has also announced the launch of RANGEELA, a new contemporary Indian vodka brand, in collaboration with Bollywood star Ranveer Singh.

Q2 FY26 Financial Highlights

ABD reported impressive growth in its Q2 FY26 financial results:

The company's Prestige & Above (P&A) category maintained strong momentum with a 28.80% year-on-year volume growth, improving its contribution to 47.10% of total sales, up from 39.70% in Q2 FY25.

Brand Performance

ICONiQ White emerged as a standout performer, doubling its volume organically compared to Q2 FY25. The brand has expanded its presence to eight international markets in addition to its growing footprint across India.

Sterling Reserve B7, another key brand in ABD's portfolio, recently launched a refreshed blend with enhanced smoothness and taste, accompanied by a nationwide campaign titled 'So Smooth Must Be Magic'.

International Expansion

ABD has significantly expanded its international presence, increasing its reach from 14 to 30 countries within 18 months. The company aims to further expand to 35 countries by Q4 FY26, with a goal to reach 1 million cases in Africa by FY28.

Operational Updates

In September 2025, ABD commissioned its PET bottle manufacturing facility in Rangapur, Telangana, with a capital investment of approximately Rs. 115.00 crores. This facility is expected to produce over 600 million PET bottles annually and add about Rs. 30.00 crores to the company's gross margins.

The company also reported progress on its other capex projects, including a single malt distillery in Telangana and ENA distillation capacity expansion in Aurangabad, Maharashtra, both on track for completion in Q4 FY26 and Q4 FY27, respectively.

Launch of RANGEELA Vodka

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of ABD, has launched RANGEELA Contemporary Indian Vodka. This new brand is conceptualized by Bollywood actor Ranveer Singh, who serves as the Co-Founder and Creative Partner at ABD Maestro.

RANGEELA Vodka is positioned as a premium, triple-distilled, and platinum chill-filtered vodka, targeting young adult consumers driving growth in the category. The brand aims to celebrate India's vibrant colors and emotions, with a bold and expressive spirit.

Ranveer Singh, commenting on the launch, said, "With RANGEELA Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colorful, energetic and vibrant."

RANGEELA has debuted in Maharashtra at an MRP of Rs. 2,400.00 for 750ML, with plans to expand to Goa, West Bengal, and markets in North India in the near future.

Outlook

As ABD enters the second half of FY26, the company anticipates a positive outlook driven by the festive season in Q3. The management remains committed to optimizing working capital, ensuring timely execution of key strategic projects, and advancing sustainability initiatives.

With its strong performance in Q2 FY26 and strategic initiatives like the launch of RANGEELA Vodka, Allied Blenders & Distillers appears well-positioned to capitalize on the growing premium consumption market in India and continue delivering long-term value to its stakeholders.

Allied Blenders & Distillers Limited (ABD) has made a bold entry into India's premium vodka market with the launch of RANGEELA Contemporary Indian Vodka. The new brand, introduced through ABD's subsidiary ABD Maestro Private Limited, brings a vibrant twist to the spirits industry with Bollywood superstar Ranveer Singh as its Co-Founder and Creative Partner.

A Star-Powered Launch

RANGEELA Vodka is not just another addition to the liquor shelves. It represents a fusion of quality craftsmanship and celebrity creativity. Ranveer Singh, known for his flamboyant personality and wide appeal, has been instrumental in conceptualizing the brand. His involvement goes beyond mere endorsement, as he takes on the role of Co-Founder and Creative Partner at ABD Maestro.

Product Highlights

The vodka boasts premium quality standards:

• Triple distilled
• Platinum chill-filtered for exceptional smoothness
• Versatile for both straight consumption and cocktail mixing

Market Positioning

RANGEELA is strategically positioned to capture the growing premium vodka segment in India. The brand targets young adults who are driving the growth in this category, capitalizing on:

• Increasing premiumization in the Indian spirits market
• Growing exposure to international trends
• Boom in cocktail culture

Brand Essence

The essence of RANGEELA is encapsulated in its name, which means 'colorful' in Hindi. The brand aims to embody:

• Bold and expressive spirit
• Unfiltered and vibrant personality
• Unapologetically 'filmy' and 'masaledaar' (spicy) character

Pricing and Availability

Executive Insights

Ranveer Singh, speaking about the launch, emphasized the brand's alignment with the Indian spirit of living life to the fullest. He stated, "RANGEELA Vodka celebrates the spirit of all of us. The universe of the brand is colorful, energetic, and vibrant."

Bikram Basu, Managing Director of ABD Maestro, highlighted the disruptive nature of their approach, combining top-quality vodka with innovative packaging and unique category communication.

Looking Ahead

With its vibrant positioning and celebrity backing, RANGEELA Vodka aims to shake up the Indian premium vodka market. The brand's expansion plans to key markets like Goa, West Bengal, and North India signal Allied Blenders & Distillers' ambition to establish a strong presence in the competitive spirits industry.

As the cocktail culture continues to flourish in India, RANGEELA's versatility in popular mixes like Cosmopolitan (dubbed 'Bandra Barbie'), Blue Lagoon ('Aaj Blue Hai Paani'), and Espresso Martini ('Latte Lag Gai') could be key to its success among young, trend-conscious consumers.

The launch of RANGEELA Vodka marks a significant move by Allied Blenders & Distillers Limited to diversify its portfolio and tap into the growing premium spirits market in India.