JLR Q3 Sales Plunge 43% as Cyber Attack Disrupts Tata Motors Subsidiary Operations
Jaguar Land Rover faced severe operational challenges in Q3 FY26 due to a cyber incident, resulting in wholesale volumes dropping 43.3% to 59,200 units and retail sales declining 25.1% to 79,600 units. Production returned to normal levels only by mid-November, with all major markets experiencing significant declines, particularly North America (-64.4%) and Europe (-47.6%). Despite volume challenges, premium models maintained strong market position at 74.3% of wholesale volumes.

*this image is generated using AI for illustrative purposes only.
Tata Motors Passenger Vehicles Limited (formerly Tata Motors Limited) has reported significant operational challenges at its wholly-owned subsidiary Jaguar Land Rover (JLR) for the third quarter of FY26. The luxury automotive manufacturer continues to grapple with the aftermath of a cyber incident that severely impacted production and sales volumes.
Q3 FY26 Performance Hit by Cyber Disruption
JLR's Q3 FY26 performance reflects the substantial impact of the cyber incident that occurred earlier in the financial year. The company's sales figures demonstrate the severity of the disruption across both wholesale and retail channels.
| Metric: | Q3 FY26 | Q3 FY25 | Change (%) |
|---|---|---|---|
| Wholesale Units: | 59,200 | 104,400* | -43.30% |
| Retail Sales: | 79,600 | 106,200* | -25.10% |
| YTD Wholesale: | 212,600 | 289,700* | -26.60% |
| YTD Retail: | 259,400 | 320,600* | -19.10% |
*Calculated figures based on reported percentage changes
Production Recovery Timeline and Global Impact
Production at JLR facilities returned to normal levels only by mid-November following the cyber incident. The extended recovery period significantly affected the company's ability to distribute vehicles globally, creating a cascading impact on quarterly performance. All major markets experienced substantial declines in wholesale volumes during Q3 FY26.
| Market: | Q3 FY26 Change (%) |
|---|---|
| North America: | -64.40% |
| Overseas: | -50.40% |
| Europe: | -47.60% |
| China: | -46.00% |
| MENA: | -8.50% |
| UK: | -0.90% |
Product Mix and Legacy Model Transition
Despite the overall volume decline, JLR maintained a strong focus on its premium model portfolio. The Range Rover, Range Rover Sport, and Defender models represented 74.30% of total wholesale volumes in Q3 FY26, an increase from 70.30% in Q3 FY25, though down from 76.70% in the previous quarter.
The planned wind-down of legacy Jaguar models ahead of the new Jaguar launch continued to impact volumes throughout the quarter, as expected by the company. This strategic transition, combined with incremental US tariffs affecting JLR's US exports, contributed to the overall volume decline.
Corporate Structure and Future Outlook
The results were announced by Tata Motors Passenger Vehicles Limited, reflecting the completed demerger that separated the passenger vehicle business from the commercial vehicle operations. JLR remains a wholly-owned subsidiary of this new entity, which is part of the broader Tata Sons group.
JLR has indicated that it will report its full financial results for Q3 FY26 in February 2026, which will provide additional insights into the financial impact of the operational disruptions. The company continues to focus on its electrification strategy and sustainability goals as part of its Reimagine transformation plan.
Historical Stock Returns for Tata Motors
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.66% | +2.28% | +13.95% | +33.98% | +33.98% | +33.98% |
















































