Sayaji Hotels Ventures into Branded Residences with ₹3.90 Crore Strategic Agreements
Sayaji Hotels Limited has approved agreements for a branded residential project in Nava Raipur Atal Nagar, Chattisgarh. The company will hold a 26% stake in SRSB Infrastructure Private Limited and has signed operational agreements for marketing, licensing, technical services, and management services. The project involves developing Sayaji-branded residences on an 18.64-acre plot. The agreements are expected to generate approximately ₹3.90 crore in fees over the initial term, with management agreements lasting 10 years and license and technical service agreements for 5 years.

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Sayaji Hotels Limited , a prominent player in the Indian hospitality sector, has made a strategic move into the branded residential real estate market. The company's Board of Directors has approved multiple agreements for a new project in Nava Raipur Atal Nagar, Chattisgarh, marking a significant expansion of its brand portfolio.
Key Agreements and Partnerships
Sayaji Hotels has executed a Shareholders' Agreement with SRSB Infrastructure Private Limited, Zodiac Dealers Pvt. Limited, Shri Balaji Industrial Engineering Limited, and SMS Limited. Under this agreement, Sayaji will hold a 26% stake in SRSB Infrastructure, positioning itself as a key player in the new venture.
Additionally, three operational agreements have been signed with SRSB Infrastructure, covering:
- Marketing and Licensing
- Technical Services
- Management Services
These agreements are aimed at developing Sayaji-branded residences on an approximately 18.64-acre plot in Nava Raipur Atal Nagar.
Financial Implications
The strategic move is expected to generate significant revenue for Sayaji Hotels:
| Agreement Type | Duration | Potential Extension | 
|---|---|---|
| Management | 10 years | 5 years | 
| License | 5 years | Not specified | 
| Technical Services | 5 years | Not specified | 
The aggregate fees from these agreements are projected to be approximately ₹3.90 crore over the initial term, providing Sayaji Hotels with a new, long-term revenue stream.
Project Details
The project involves the development of Sayaji-branded residences, leveraging the company's hospitality expertise in the residential real estate sector. Sayaji Hotels will provide comprehensive support, including:
- Brand licensing
- Marketing assistance
- Technical expertise
- Operational management
This move aligns with the terms and conditions outlined in the Request for Proposal (RFP) and Notice of Award issued by the Nava Raipur Atal Nagar Vikas Pradhikaran (NRANVP) on August 4, 2025, in connection with Tender No. 163216.
Strategic Implications
This venture into branded residences represents a significant step for Sayaji Hotels, offering several potential benefits:
- Expansion of the Sayaji brand beyond traditional hospitality
- Enhanced brand visibility in the residential real estate sector
- Creation of a sustainable, long-term revenue stream
- Establishment of a strategic collaboration for integrated real estate and hospitality development
As the hospitality industry continues to evolve, Sayaji Hotels' move into branded residences demonstrates its adaptability and forward-thinking approach to growth and diversification.
Investors and market watchers will likely keep a close eye on how this new venture unfolds and its impact on Sayaji Hotels' overall business strategy and financial performance in the coming years.
Historical Stock Returns for Sayaji Hotels
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years | 
|---|---|---|---|---|---|
| 0.0% | -1.49% | +0.67% | +2.85% | -15.21% | +95.42% | 
































