Radico Khaitan has achieved a significant milestone with its latest product, 'The Spirit of Kashmyr,' winning national recognition within its first month of launch. The luxury vodka, touted as India's first homegrown offering in this segment, secured the prestigious 'Best Vodka' title at the 7th ICONIC Awards.

Award Presentation and Recognition

The award was presented by Mr. Amitabh Kant, former CEO of NITI Aayog and G20 Sherpa, at the ICONIC Awards ceremony organized by TV9 Network. These awards celebrate pioneers in luxury, travel & tourism, and allied industries, making it a fitting stage for Radico Khaitan's innovative product to receive its inaugural accolade.

Product Inspiration and Craftsmanship

'The Spirit of Kashmyr' draws its inspiration from the picturesque Kashmir valley. The vodka is infused with elements that capture the essence of the region, including the renowned Pampore saffron. This unique blend aims to offer consumers more than just a spirit, but an experience that embodies the snow-kissed landscapes and the serene beauty of Dal Lake at dawn.

Management's Perspective

Amar Sinha, Chief Operating Officer at Radico Khaitan, expressed his enthusiasm about the award, stating, "We are thrilled that The Spirit of Kashmyr has been honoured with its very first award, and that too within weeks of its launch. Winning the 'Best Vodka' title at the 7th ICONIC Awards is a proud milestone for us and marks a significant step in the beverage market."

Sinha further added, "This appreciation only strengthens our resolution to keep pushing boundaries and bringing world-class offerings from India to the world."

Industry Recognition

The rapid recognition of 'The Spirit of Kashmyr' highlights Radico Khaitan's commitment to innovation and quality in the alcobev sector. Raktim Das, Chief Growth Officer at TV9 Network, commended the company's achievement, noting, "Radico Khaitan has consistently demonstrated leadership and innovation in the alcobev sector, and it is commendable to see The Spirit of Kashmyr earning recognition so quickly. Such milestones reaffirm the industry's potential to make a strong mark globally."

Global Presence at the Awards

The ICONIC Awards featured an impressive lineup of global leaders and dignitaries, including ambassadors from various countries such as Vietnam, Zimbabwe, Bulgaria, Malta, Greece, Iceland, Seychelles, Kenya, and the Republic of Union of Comoro. This international presence underscores the significance of the recognition received by Radico Khaitan's new product.

Looking Ahead

As Radico Khaitan continues to innovate and expand its product line, the company is set to participate in upcoming investor events. The senior management is scheduled to attend the Motilal Oswal 21st Annual Global Investor Conference on September 1, 2025, providing an opportunity for investors to engage with the company's leadership.

The swift success of 'The Spirit of Kashmyr' sets a new benchmark in India's luxury spirits market and positions Radico Khaitan as a frontrunner in crafting world-class, homegrown alcoholic beverages.

Radico Khaitan Limited , one of India's largest alcobev companies, has announced a strategic partnership and investment in D'Yavol Spirits, a move that promises to reshape the premium spirits landscape in India and globally. The company will acquire a 47.5% equity stake in both D'Yavol Spirits B.V. and D'Yavol Spirits Private Limited for a total investment of up to Rs. 40.00 crore (400.00 million rupees).

Strategic Partnership

This landmark collaboration brings together Radico Khaitan's industry expertise with the star power of Shah Rukh Khan, the entrepreneurial vision of his son Aryan Khan, and the business acumen of Nikhil Kamath, co-founder of Zerodha. The partnership aims to create a new-age alcobev company focused on liquid excellence, disruptive design, and cultural resonance.

Investment Details

Radico Khaitan will become the largest shareholder in both D'Yavol Spirits B.V. (a Dutch company) and D'Yavol Spirits Private Limited (an Indian entity). The investment gives Radico Khaitan significant ownership while maintaining D'Yavol Spirits as a non-wholly owned subsidiary.

Board Composition and Governance

The board of the new venture will consist of four members, with Radico Khaitan nominating two directors. A Radico Khaitan nominee will serve as the Chairperson of the Board(s)/Company(ies). Strategic, financial, and structural decisions will require the consent of all shareholders, ensuring a balanced approach to governance.

Product Focus and Market Strategy

D'Yavol Spirits is set to launch its first product, a luxury tequila, in the coming months. The venture will focus on creating internationally relevant, bottled-in-origin luxury brands for both Indian and global consumers. This aligns with Radico Khaitan's strategy of 'Taking India to the World' through its luxury portfolio.

Leadership Perspectives

Abhishek Khaitan, Managing Director of Radico Khaitan, expressed enthusiasm about the partnership, stating, "This is a long-term investment into a vision that complements Radico Khaitan's ongoing growth trajectory while opening new doors in the world of luxury spirits."

Shah Rukh Khan added, "With Abhishek's experience, Nikhil's passion, and our creative instinct at D'YAVOL, we are building something bold, relevant, and future-facing."

Aryan Khan, Co-Founder of D'Yavol, emphasized the brand's cultural ambitions: "Our ambition is to shape a brand that doesn't just sit on a shelf but lives in culture."

Market Opportunity

The partnership addresses the fast-growing tequila industry and other niche categories, leveraging D'Yavol team's creative streak and Radico's global distribution and marketing strength. With the premiumization of India's alcobev landscape, D'Yavol Spirits is well-positioned to cater to a rising generation of discerning consumers who value substance over noise.

This strategic move by Radico Khaitan not only extends its influence into the next generation of premium spirits but also reiterates its position as an industry pioneer, charting paths of growth and innovation in the global spirits market.