Metro Brands Launches MetroActiv: A New Era in Athletic Footwear Retail
Metro Brands Limited has entered the athletic footwear retail segment with MetroActiv, a new multi-brand store concept. The company has opened its first three outlets in Indore, Jodhpur, and Dehradun, along with an e-commerce platform. MetroActiv offers a wide range of products from global performance brands like Nike, adidas, Puma, and others. The stores, sized between 3,000 to 6,000 square feet, feature trained 'Pacers' for expert guidance and aim to engage with local fitness communities. This strategic expansion aligns with Metro Brands' vision to lead in the growing active lifestyle market in India.
*this image is generated using AI for illustrative purposes only.
Metro Brands Limited , a leading footwear retailer in India, has made a significant move into the athletic footwear retail segment with the launch of MetroActiv, a new multi-brand athletic shoe store concept. This strategic expansion marks the company's most ambitious step yet into the athletic footwear category, following its successful introduction of global athleisure and lifestyle brands.
Nationwide Expansion
MetroActiv has kicked off its operations with the opening of its first three outlets in Indore, Jodhpur, and Dehradun. Simultaneously, the company has launched an e-commerce platform at Metroactiv.com, ensuring a seamless omnichannel experience for customers across India.
Store Concept and Design
Each MetroActiv store is designed as a vibrant, high-energy arena that blends global design aesthetics with local engagement. The stores, ranging from 3,000 to 6,000 square feet, serve as retail and experiential hubs, offering a wide range of products from global performance brands.
Product Offerings
MetroActiv brings together an impressive lineup of global athletic and sportswear brands under one roof. The stores offer a diverse assortment of footwear, apparel, and accessories from renowned brands such as:
| Brand Category | Brands |
|---|---|
| Performance | Nike, adidas, Puma, Asics, Skechers, New Balance |
| Lifestyle | FILA, New Era |
The product range caters to various athletic needs, including running, training, lifestyle, and outdoor performance.
Unique Features
MetroActiv distinguishes itself through several unique features:
- Expert Guidance: Each store is staffed with highly trained 'Pacers' — performance advisors who provide authentic fitness expertise and product guidance.
- Community Engagement: MetroActiv aims to foster a community of fitness enthusiasts through collaborations with local running clubs, fitness groups, and sports enthusiasts.
- Integrated Online Platform: The e-commerce website complements the physical stores and includes wellness tools such as a Calorie Counter, Nutrition Tracker, and BMI Calculator.
Strategic Vision
Nissan Joseph, Chief Executive Officer of Metro Brands Limited, emphasized the strategic importance of MetroActiv, stating, "MetroActiv represents the natural evolution of Metro Brands Limited's commitment to innovation and consumer-centricity. India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift."
The launch of MetroActiv aligns with Metro Brands' vision to become the most trusted name in athletic sportswear retail, reinforcing its commitment to innovation and leadership in the footwear and athleisure segment.
As India's active lifestyle market continues to grow, MetroActiv is positioned to play a significant role in shaping the future of athletic footwear retail in the country. With its combination of premium brands, expert guidance, and community focus, MetroActiv aims to inspire and enable Indians to embrace a more active lifestyle.
Historical Stock Returns for Metro Brands
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.01% | -1.77% | -12.57% | +5.43% | -4.76% | +128.66% |
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