Manoj Ceramic Limited Expands Global Footprint with Dubai Display Centre Launch

Manoj Ceramic Limited (MCPL), a leading player in India's ceramics and tile industry, has made a strategic move to expand its international presence by launching a flagship Display Centre in Dubai. This development marks a significant milestone in the company's global expansion strategy, particularly targeting the Middle East and African markets.

Strategic Location and Showcase

The newly inaugurated Display Centre is strategically positioned in the heart of Dubai's design and construction ecosystem. It serves as an immersive space showcasing MCPL's complete portfolio, including:

• Ceramic wall tiles
• Designer surfaces
• Tile adhesives
• Modular interior systems

The centre is designed to cater to architects, developers, and institutional buyers in the GCC market, offering them a firsthand experience of MCPL's innovative products and solutions.

Tapping into Dubai's Booming Real Estate Market

MCPL's expansion comes at an opportune time, as Dubai's property market is experiencing significant growth:

• Property prices have surged over 75% since 2021, reaching AED 1,750 per square foot.
• The UAE's interior design industry is projected to grow from USD 3.58 billion in 2025 to USD 4.97 billion by 2030.

This robust market growth provides an ideal backdrop for MCPL to establish its presence and cater to the increasing demand for high-quality interior solutions.

Growth Projections and Strategy

Dhruv Rakhasiya, Managing Director of Manoj Ceramic Limited, expressed optimism about the company's growth prospects in the region. He stated, "With the region's interior design market, MCPL is expected to grow at a CAGR of 25-30% for the next 3 years."

The company's strategy focuses on:

1. Deepening client relationships
2. Accelerating project-level engagement
3. Driving sustainable export-led growth

Broader Market Reach

The Dubai Display Centre is not just limited to serving the UAE market. It is strategically positioned to cater to the broader GCC market and African markets, emphasizing B2B collaboration and export-led growth.

Company Background

Manoj Ceramic Limited, established in 1991, has evolved from a trading company of building materials to an internationally standardized ceramic contract-manufacturing public limited company. The company specializes in ceramic tiles and tile adhesives under its brand "MCPL," distributed through various channels including dealers, retail showrooms, B2B wholesale, and exports.

This expansion into Dubai represents a new chapter in MCPL's global journey, showcasing its commitment to design excellence and market integration across borders. With this strategic move, Manoj Ceramic Limited is well-positioned to capitalize on the growing demand for innovative interior solutions in the Middle East and African markets.