LKP Finance Pivots to Digital Gifting: Board Approves Name Change to Gyftr Limited
LKP Finance Ltd announces strategic shift from financial services to digital gifting and e-commerce. Board approves name change to Gyftr Limited, modification of business objectives, and surrender of NBFC license. New focus includes digital and physical gifting, reward management, e-commerce solutions, and payment aggregator business. Changes subject to regulatory and shareholder approvals. Board meeting held on October 25, lasting from 4:00 PM to 4:45 PM.

*this image is generated using AI for illustrative purposes only.
LKP Finance Ltd, a company listed on the Bombay Stock Exchange (BSE: 507912), has announced a significant strategic shift in its business focus. The company's Board of Directors has approved a series of transformative decisions that signal a move away from its traditional financial services model towards the digital gifting and e-commerce sector.
Key Board Decisions
Name Change: The board has approved changing the company name from LKP Finance Ltd to Gyftr Limited, subject to necessary regulatory and shareholder approvals.
Business Pivot: Modifications to the main object clause of the company's Memorandum of Association have been approved to include:
- Digital and physical gifting
- Reward management
- E-commerce solutions
- Payment aggregator business
NBFC License Surrender: The company has decided to surrender its Non-Banking Financial Company (NBFC) license with the Reserve Bank of India (RBI).
Shareholder Approval Process: A postal ballot notice has been approved to seek shareholder consent for the name change and object clause alterations.
Corporate Action Details
The following table summarizes the key corporate actions approved by the board:
| Action Item | Details |
|---|---|
| Proposed New Name | Gyftr Limited |
| New Business Focus | Digital & physical gifting, reward management, e-commerce solutions, payment aggregator business |
| NBFC License | To be surrendered |
| Shareholder Approval | Via postal ballot |
| Scrutinizer Appointed | M/s. Abhay K & Associates, Company Secretaries |
Regulatory Compliance
The company has emphasized that these changes are subject to various regulatory approvals, including:
- Reserve Bank of India
- Ministry of Corporate Affairs (for name availability)
- Shareholder approval
- Central Government approval
The board meeting where these decisions were made took place on October 25, commencing at 4:00 PM and concluding at 4:45 PM.
Implications and Outlook
This strategic pivot represents a significant shift for LKP Finance, moving from a traditional financial services model to a technology-driven gifting and e-commerce platform. The decision to surrender its NBFC license further underscores the company's commitment to this new direction.
The move into digital gifting, reward management, and e-commerce solutions suggests that the company is aiming to capitalize on the growing digital economy and changing consumer behaviors. The addition of payment aggregator business to its portfolio also indicates an intent to establish a presence in the fintech space.
As the company awaits regulatory and shareholder approvals, investors and market watchers will be keen to observe how this transition unfolds and its potential impact on the company's future growth and market position.
Historical Stock Returns for LKP Finance
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.33% | +10.81% | +47.98% | +117.81% | +360.61% | +1,307.07% |

































