ITC Hotels Unveils Ambitious Expansion Strategy with New Brand Launch
ITC Hotels announces plans to expand to over 220 hotels with more than 5,900 rooms by 2030, up from its current 145+ hotels. The company is launching a new premium brand, 'Epiq Collection', aiming to add about 1,000 keys in the medium term. Initial Epiq Collection projects are underway in Puri and Tirupati. ITC Hotels added 15 new properties in the first half of FY26 and is pursuing an 'Asset-Right' strategy for capital-efficient growth. The company currently commands a 40% RevPAR premium over the industry.

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ITC Hotels , a leading player in India's hospitality sector, has announced an ambitious expansion plan aimed at significantly growing its portfolio by 2030. The company's strategy includes the launch of a new brand and entry into new markets, underlining its commitment to growth in the premium hospitality segment.
Expansion Targets
ITC Hotels has set its sights on expanding to over 220 hotels with more than 5,900 rooms by 2030. This growth plan represents a substantial increase from the company's current operating footprint of 145+ hotels with approximately 13,600 keys.
New Brand Launch: Epiq Collection
A key component of ITC Hotels' expansion strategy is the introduction of a new premium brand, 'Epiq Collection – Member ITC Hotels' Group'. This addition to the company's portfolio is designed to accelerate its premiumization journey, focusing on high-quality conversions and new builds in both business and leisure destinations.
The company aims to add about 1,000 keys under the Epiq Collection brand over the medium term. The initial Epiq Collection projects are already under development in culturally rich destinations:
- Epiq Collection Puri: A company-owned hotel with 118 rooms
- Epiq Collection Tirupati: A managed hotel with 201 rooms
Both properties are expected to open and join the CLUB ITC rewards program within the next two years.
Accelerated Growth in First Half of FY26
ITC Hotels has demonstrated strong momentum in its expansion efforts:
- 15 new properties were added in the first half of FY26
- The company is entering new markets as part of its growth strategy
Asset-Right Strategy
ITC Hotels is pursuing a capital-efficient growth model through its 'Asset-Right' strategy. This approach involves:
- Strong partnerships
- Focus on operational excellence
- Growing presence in Tier 2 and 3 cities where demand for premium hospitality is rising
Market Position
The company's expansion plans are backed by its strong market position:
- ITC Hotels commands a 40% RevPAR (Revenue Per Available Room) premium over the industry
- The company has shown robust performance across various revenue streams
Outlook
With its strategic expansion plans, new brand launch, and focus on premium offerings, ITC Hotels is well-positioned to capitalize on the growing demand in India's hospitality sector. The company's multi-pronged approach, combining owned and managed properties across various segments, demonstrates its commitment to long-term growth and market leadership in the Indian hospitality industry.
As ITC Hotels continues to execute its expansion strategy, it is poised to strengthen its presence across India, offering diverse hospitality experiences to a growing customer base.
Historical Stock Returns for ITC Hotels
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.03% | +2.29% | -6.39% | +11.04% | +29.15% | +29.15% |





































