Hatsun Agro to Launch High-Protein Products, Expand Retail Footprint
Hatsun Agro Product Ltd (HAP), India's largest private dairy company, plans to introduce high-protein products in the next 3-6 months. The company aims to expand its retail presence significantly, targeting 1,200 Arun Ice Cream franchises, 280-300 Ibaco outlets, and 5,000 milk and curd outlets within two years. HAP reported strong financial performance with H1FY2026 sales of ₹5,018.00 crore and an EBITDA margin of 13.80%. The company focuses on value-added products, with 98% of its business in branded consumer goods. HAP is investing ₹30.00 crore in a product development center and plans to leverage AI in R&D.

*this image is generated using AI for illustrative purposes only.
Hatsun Agro Product Ltd (HAP), India's largest private dairy company, plans to introduce a range of high-protein products within the next 3-6 months, according to Chairman RG Chandramogan. In an interview with ET Now, Chandramogan outlined the company's expansion strategy and distribution plans, emphasizing the importance of brand strength and retail distribution in the dairy market.
Expansion Plans
Hatsun Agro is looking to significantly expand its retail presence:
| Outlet Type | Current Count | Target (Next 2 Years) |
|---|---|---|
| Arun Ice Cream Franchises | 820-834 | 1,200 |
| Ibaco Outlets | 226 | 280-300 |
| Milk and Curd Outlets | 4,000 | 5,000 |
Market Position
Chandramogan highlighted Hatsun's strong market position:
- Top private milk seller in India
- Among the top two ice cream players nationally
- Leading in fresh yogurt and curd among private players
- Three brands (Arun, Arokya, and HAP curd) each generating over ₹1,000 crore in revenue
Financial Performance
For the first half of FY2026, Hatsun Agro reported:
- Sales: ₹5,018.00 crore
- EBITDA margin: 13.80% (196% growth over H1FY25)
Chandramogan expressed optimism about reaching the ₹10,000.00 crore turnover milestone for the full fiscal year if the positive trend continues.
Distribution Strategy
The company's distribution strategy includes:
- 4,300 exclusive outlets for milk, curd, and ice cream
- 100% refrigerated transportation for milk and curd
- Direct sales to dealer-cum-distributors, eliminating middlemen
Value-Added Products
Contrary to industry perceptions, Chandramogan stated that 98% of Hatsun's business is value-added, focusing on branded products sold directly to consumers. He emphasized that infrastructure and retail outlets are key to expanding market share.
Future Outlook
Hatsun Agro is investing in product development and innovation:
- A ₹30.00 crore product development and quality assurance center at its corporate office
- Plans to leverage artificial intelligence in R&D centers for simulations and shortening experimentation time
As the dairy industry evolves, Hatsun Agro appears well-positioned to capitalize on its strong brand presence and extensive distribution network while expanding into new product categories.
Historical Stock Returns for Hatsun Agro Product
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.03% | +0.51% | -7.06% | +13.72% | -3.62% | +44.32% |




































