Bata India Plans 1,000 Franchise Stores in 2-3 Years, Targets Tier-3 to Tier-5 Towns
Bata India plans to expand its franchise network from 650 to 1,000 stores in tier-3 to tier-5 towns over the next 2-3 years. E-commerce has become the company's fastest-growing segment, contributing double-digit percentage to overall revenue. The recent GST reduction on footwear priced up to ₹2,500 is expected to benefit Bata, as 80% of its products fall in this range. The company aims to pass on tax benefits to consumers, driving sales volumes. Despite expansion plans, Bata's stock has declined 13% over the past year, currently trading at ₹1,239.20 with a market cap of ₹15,921.00 crore.

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Bata India , a leading footwear retailer, has unveiled ambitious expansion plans targeting tier-3 to tier-5 towns across India. The company aims to capitalize on the growing urbanization and increasing demand for enhanced retail experiences in these areas.
Expansion Strategy
Bata India is set to significantly expand its franchise network over the next 2-3 years. The company plans to increase its franchise stores from the current 650 to an impressive 1,000 outlets. This strategic move is designed to tap into the evolving market dynamics in smaller towns and cities.
E-commerce Growth
In addition to its physical store expansion, Bata India is experiencing robust growth in its e-commerce channel. The company reports that e-commerce has become its fastest-growing business segment, now contributing a double-digit percentage to overall revenue.
GST Reduction Impact
The recent reduction in Goods and Services Tax (GST) on footwear priced up to ₹2,500 is expected to benefit Bata India significantly. The tax rate for this category has decreased from 12% to 5%. This change is particularly advantageous for Bata, as approximately 80% of its product portfolio falls within this price range, with nearly 40% priced below ₹1,000.
Consumer Benefits and Sales Strategy
Bata India plans to pass on the tax benefits to consumers, making its footwear more affordable. This strategy is aimed at driving higher sales volumes, especially in the upcoming festive season. The company anticipates increased demand, particularly for products priced under ₹1,000.
Market Performance
Despite its expansion plans and positive market factors, Bata India's stock has faced some challenges. The company's shares are currently trading at ₹1,239.20, reflecting a 13.00% decline over the past year. However, Bata India maintains a substantial market capitalization of ₹15,921.00 crore.
Outlook
As Bata India implements its expansion strategy and leverages the benefits of the GST reduction, the company is positioning itself for potential growth. The focus on tier-3 to tier-5 towns, coupled with its strong e-commerce performance, may help Bata India capture new market segments and strengthen its position in the Indian footwear industry.
Historical Stock Returns for Bata
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-0.27% | +13.11% | +4.66% | +0.40% | -13.55% | -6.65% |