Affle 3i has been granted its 15th US patent, marking a significant milestone in the company's technological advancements. The patent, titled "Method and system to encode user visibility count," introduces an innovative approach to tracking advertisement exposure frequency while substantially reducing memory and computing requirements.

Revolutionary Ad Tracking Technology

The newly patented technology employs probabilistic encoding and algorithmic hashing functions to estimate advertisement exposure across connected devices. This method is particularly effective for Connected TV (CTV) platforms, where direct user interaction is limited. The innovation also extends its support to various digital ecosystems, including Internet of Things (IoT), Virtual Reality, and Augmented Reality.

Enhancing Targeting Accuracy and Campaign Performance

Affle's latest patent is set to revolutionize the company's Conversion Driven Cost Per Converted User (CPCU) model by:

• Enabling precise evaluation of user awareness
• Optimizing media spending
• Improving ad engagement rates and ROI
• Supporting scalable ad delivery in resource-constrained environments

Expanding Intellectual Property Portfolio

This patent grant adds to Affle's impressive intellectual property portfolio, which now includes:

• 15 granted patents
• 36 unique patent applications filed to date

Collaborative Innovation

The groundbreaking technology was developed by a team of eight inventors, including:

• Anuj Khanna Sohum
• Charles Yong
• Madhusudana Ramakrishna
• Guillermo Fernandez Sanz
• Adrian Gigante Beneito
• Barbara Diaz Duran
• Christian Karem Santana
• Karanbir Singh

Impact on Digital Advertising

This technological advancement is expected to have far-reaching implications for the digital advertising industry. By providing a more efficient method of tracking ad exposure, Affle's innovation promises to enhance targeting accuracy, improve campaign performance, and optimize media spending for advertisers globally.

The patent underscores Affle's commitment to developing cutting-edge technologies that offer greater transparency and drive high-impact user conversions in the ever-evolving digital advertising landscape.

Affle 3i , a leading mobile marketing company, has announced robust financial results for the first quarter, showcasing significant growth across key metrics.

Strong Revenue Growth

Affle 3i demonstrated solid performance with its consolidated revenue reaching ₹6.20 billion, marking a substantial increase from ₹5.19 billion in the same period last year. This represents a year-over-year growth of approximately 19.46%, indicating the company's strong market position and effective business strategies.

Profit Surge

The company's bottom line showed remarkable improvement, with consolidated net profit rising to ₹1.05 billion, up from ₹866.00 million in the corresponding quarter of the previous year. This translates to an impressive 21.25% increase in net profit, underscoring Affle 3i's ability to convert revenue growth into enhanced profitability.

EBITDA and Margin Improvement

Affle 3i's operational efficiency was evident in its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) figures. The company reported an EBITDA of ₹1.40 billion, up from ₹1.04 billion in the year-ago period, representing a growth of about 34.62%.

Notably, the EBITDA margin saw a significant improvement, rising to 22.51% from 20.12% in the previous year. This 239 basis points increase in margin reflects the company's successful efforts in optimizing its operations and managing costs effectively.

Financial Performance Overview

To better illustrate Affle 3i's financial performance, here's a summary of the key metrics:

The robust financial results demonstrate Affle 3i's strong market position in the mobile marketing sector and its ability to capitalize on the growing digital advertising landscape. The company's improved profitability and operational efficiency suggest a positive outlook for its future performance in the dynamic tech industry.