ZELIO E-Mobility Teams Up With Punjab Kings As Official EV Partner For 2026 Season
ZELIO E-Mobility Limited has announced a strategic partnership with Punjab Kings cricket team as the Official EV Partner for the 2026 season. The collaboration will feature the company's XMen+ and X Men 2.0 electric scooter models through jersey branding, stadium presence, and digital campaigns targeting tier 2 markets across India. With over 350 dealer outlets serving 2,00,000 riders across 20+ states, the partnership follows the company's successful IPO that raised ₹78.34 crore.

*this image is generated using AI for illustrative purposes only.
ZELIO E-Mobility Limited has announced a strategic partnership with Punjab Kings cricket team, becoming the Official EV Partner for the 2026 season. This collaboration marks a significant milestone in the company's brand building strategy, combining the energy of professional cricket with India's growing electric mobility movement.
Partnership Details and Scope
The partnership encompasses comprehensive branding opportunities and promotional activities throughout the 2026 season. Key elements of the collaboration include:
| Partnership Component: | Details |
|---|---|
| Partnership Role: | Official EV Partner |
| Featured Models: | XMen+ (launched in 2026) and X Men 2.0 |
| Branding Rights: | Jersey branding and stadium presence |
| Digital Integration: | Social media campaigns and digital activations |
| Target Markets: | Tier 2 markets and beyond across India |
The partnership will showcase two of Zelio's most celebrated electric scooter models, positioning them prominently within mainstream Indian sports entertainment.
Strategic Brand Building Initiative
According to Kunal Arya, Managing Director of Zelio E-Mobility, the association leverages cricket's unparalleled reach across diverse demographics and geographies. "Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio's brand presence in a culturally relevant environment," Arya stated.
Punjab Kings Chief Commercial Officer Saurabh Arora emphasized the synergy between sports and sustainable innovation, noting that the partnership reflects the franchise's commitment to aligning with forward-looking brands that resonate with contemporary consumers.
Company Background and Market Presence
Zelio E-Mobility operates an extensive distribution network and serves a substantial customer base across India:
| Business Metrics: | Details |
|---|---|
| Dealer Network: | Over 350 outlets |
| Geographic Reach: | More than 20 states and union territories |
| Customer Base: | Over 2,00,000 riders |
| Product Portfolio: | Electric two-wheelers (Zelio brand) and three-wheeler e-rickshaws (Tanga line) |
| Founded: | 2021 |
| Headquarters: | Haryana |
Recent IPO and Financial Milestone
The partnership announcement follows the company's successful public market debut, where Zelio E-Mobility raised ₹78.34 crore through its Initial Public Offering. The IPO structure included:
| IPO Component: | Details |
|---|---|
| Fresh Issue: | ₹58.84 crore |
| Offer for Sale: | 11.4 lakh shares worth ₹15.50 crore |
| Overall Subscription: | 1.5 times |
| Investor Participation: | Both institutional and retail investors |
Regulatory Compliance and Future Outlook
The company confirmed that this partnership complies with applicable disclosure requirements under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, and does not involve related parties. The collaboration represents Zelio's broader strategy of investing in brand equity alongside product excellence as the Indian EV sector continues its rapid expansion.
Historical Stock Returns for Zelio E-Mobility
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -100.00% | +11.15% | +34.78% | +97.80% | +164.88% | +164.88% |
How will Zelio E-Mobility measure the ROI of this cricket partnership investment against their traditional marketing channels?
What impact could this high-profile sports association have on Zelio's market share in the competitive Indian EV two-wheeler segment?
Will Zelio consider expanding their sports marketing strategy to other IPL teams or cricket tournaments beyond the 2026 season?


































