Yes Bank re-designates Nipun Kaushal as chief strategy and marketing officer
Nipun Kaushal re-designated as Chief Strategy and Marketing Officer. Change effective August 24, 2026, per SEBI Regulation 30 disclosure. Retains status as Senior Management Personnel at Yes Bank. Takes additional responsibility for bank-level strategy function.

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Yes Bank Ltd has re-designated Nipun Kaushal as Chief Strategy and Marketing Officer, effective August 24, 2026. The move expands his existing responsibilities to include driving the bank-level strategy function.
Yes Bank disclosed the change under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Mr. Kaushal continues to serve as a Senior Management Personnel (SMP) of the bank.
Change in Management Details
Mr. Kaushal previously held the designation of Chief Marketing Officer and Head CSR. The re-designation consolidates the marketing and corporate social responsibility functions with the broader strategic oversight of the bank.
| Particulars | Details |
|---|---|
| Name | Mr. Nipun Kaushal |
| New Designation | Chief Strategy and Marketing Officer |
| Effective Date | August 24, 2026 |
| Status | Senior Management Personnel |
The bank stated that the term of appointment is not applicable as Mr. Kaushal is already in full-time employment. No new appointment or re-appointment process was initiated for this internal re-designation.
Regulatory Disclosure
The disclosure was made pursuant to SEBI Listing Regulations and the SEBI Master Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. Sanjay Abhyankar, Company Secretary, signed the filing on behalf of the bank.
Historical Stock Returns for Yes Bank
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.88% | -0.31% | -2.33% | +8.19% | +16.31% | +109.26% |
How will the consolidation of strategy and marketing under Nipun Kaushal impact Yes Bank's customer acquisition costs and brand positioning in the competitive private banking sector?
Does this re-designation signal a shift in Yes Bank's strategic priorities towards aggressive market expansion or digital transformation initiatives?
What specific performance metrics or KPIs will be used to evaluate the effectiveness of integrating CSR functions with core business strategy?


































