TVS Motor Company marked a significant milestone on July 6, 2026, by celebrating 7 million global customers for its TVS Apache brand. The company simultaneously launched a new brand campaign film titled 'Tu Race Laga' to commemorate this achievement. The campaign underscores the brand's 'Track to Road' philosophy, translating racing expertise into everyday performance motorcycles.

Since its inception in 2005, TVS Apache has integrated race-derived technology and precision engineering into its products. The brand has cultivated a community of over 500,000 registered members united by a passion for performance. The new campaign film, directed by National Award winner Mr. Ram Madhvani, captures the adrenaline and excitement associated with the racetrack.

Mr. Gaurav Gupta, President, India 2W Business, tvs motors , attributed the milestone to the trust of 7 million riders. He emphasized the company's commitment to pushing boundaries through purposeful innovation and global expansion. Mr. Vimal Sumbly, Head Business - Premium, highlighted the evolution of TVS Apache into one of the world's fastest-growing premium motorcycle brands.

The TVS Apache range spans Street/Naked, Supersport, and Adventure Rally Tourer segments. Engine capacities range from 160cc to 310cc. Key models include the RTR series, RR 310, and RTX.

TVS Apache Model Range

The brand has introduced several segment-first innovations, including roto-petal disc brakes, fuel injection, dual-channel ABS, and TVS SmartXonnect. With a presence in 90 countries, TVS Apache continues to focus on rider-centric innovation and community engagement.

TVS Motor Company Ltd announced that its step-down subsidiary, TVS EBike Company AG, has completed the transfer of identified assets and liabilities to Callista Asset Management 33 GmbH. The transaction was finalized on July 2, 2026, pursuant to an asset transfer agreement dated May 14, 2026. The agreement was entered into amongst TVS Motor (Singapore) Pte. Ltd., TVS EBike Company AG, and Callista Asset Management 33 GmbH.

The transfer was executed in accordance with the terms of the Asset Transfer Agreement and details mentioned in the company's earlier disclosure dated May 15, 2026. The company clarified that there has been no change in the shareholding of TVS Motor (Singapore) Pte. Ltd. in TVS EBike Company AG. Consequently, TVS EBike Company AG continues to remain a wholly owned subsidiary of TVS Motor (Singapore) Pte. Ltd. and a step-down wholly owned subsidiary of TVS Motor Company Ltd.

Transaction Details

The disclosure was submitted to BSE Limited and the National Stock Exchange of India Ltd. under Regulation 30 read with Schedule III of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The event occurred on July 2, 2026, at 3:00 PM IST.