Trex partners with Martha Stewart to elevate outdoor living
Trex Company has partnered with lifestyle authority Martha Stewart to inspire homeowners and elevate outdoor living spaces. The collaboration centers on a project at Stewart's Bedford, New York home, featuring Trex decking, railing, and pergola products. Stewart will share design insights and educational content throughout the summer.
*this image is generated using AI for illustrative purposes only.
Trex Company has partnered with lifestyle authority Martha Stewart to inspire homeowners and elevate outdoor living spaces. The collaboration aims to provide expert insights and guidance to those looking to enhance their outdoor environments. This partnership leverages Stewart's design influence and Trex's position as a manufacturer of wood-alternative decking and railing products.
The relationship originated when Stewart selected Trex products for a makeover at her home in Bedford, New York. This personal project evolved into a formal brand partnership agreement. Stewart stated she was drawn to Trex due to the company's attention to detail, design versatility, and use of recycled and reclaimed materials.
"Partnering with Martha Stewart feels incredibly natural," said Jodi Lee, senior vice president of marketing for Trex Company. "She is the trusted authority on all things home, and Trex is the most trusted authority in outdoor living. Together, we aim to give homeowners the confidence to create beautiful outdoor spaces with the right guidance and products."
The outdoor space at Stewart's Bedford property is currently under construction and will showcase a variety of Trex products. The installation includes Trex Transcend Lineage decking and Trex Select aluminum railing, along with a custom Trex Pergola and Trex Outdoor Deck Lighting. These selections were curated by Stewart to balance aesthetics, performance, and sustainability.
Project Details and Product Selection
The Bedford project serves as a real-world demonstration of the deck planning journey. Stewart will share her decision-making process and collaborate on educational content covering design inspiration and product selection. Mike Onderko, senior director of product management for Trex, noted Stewart's deep involvement in balancing elevated aesthetics with long-term performance.
| Product Category | Specific Product Line |
|---|---|
| Decking | Trex Transcend Lineage |
| Railing | Trex Select aluminum |
| Structure | Trex Pergola (custom) |
| Lighting | Trex Outdoor Deck Lighting |
Company Background
Trex Company is the world's largest brand of wood-alternative decking and residential railing. The company sells products through more than 6,700 retail outlets across six continents. Trex products are made from recycled materials, aligning with Stewart's emphasis on sustainability and responsible choices.
Design enthusiasts can follow the project's progress throughout the summer. Updates and exclusive content will be available on Trex.com, Trex's social channels, and Stewart's social platforms.
Will this partnership lead to the development of new co-branded product lines exclusive to Martha Stewart's design aesthetic?
How will Trex measure the direct impact of this collaboration on sales figures and market share over the next fiscal year?
Could this agreement evolve into a long-term ambassadorship involving additional showcase projects beyond the Bedford property?
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