Thomas Cook India reports Tier 2, 3 cities drive 53% forex demand in 2026
Thomas Cook India's 2026 Forex Report reveals Tier 2 and 3 cities drive 53% of forex demand, with leisure travel leading at 57%. Digital transactions now account for 25% of purchases, supported by a 50% YoY growth in DIY platform usage. Corporate travelers prefer forex cards (84%), while study abroad demand diversifies towards Europe (38%).

*this image is generated using AI for illustrative purposes only.
Thomas Cook (India) Limited launched the India Forex Report 2026 on August 12, 2026, revealing significant shifts in how Indian consumers purchase, carry, and spend foreign exchange. The report, based on the company’s transaction data from April 2025 to March 2026, indicates that emerging markets are reshaping the industry, with Tier 2 and Tier 3 cities collectively contributing 53% of total forex demand. This geographic diversification signals a broadening base for outbound travel and overseas education beyond traditional metropolitan centers.
The filing was submitted to the Bombay Stock Exchange and the National Stock Exchange under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Amit J. Parekh, Company Secretary and Compliance Officer, signed the intimation. The data covers leisure travel, overseas education, and corporate travel segments, providing a comprehensive view of consumer behavior across demographics and payment preferences.
Demand Drivers and Geographic Shifts
Leisure travel remains the largest driver of forex demand, accounting for 57% of transactions, followed by corporate travel at 27% and overseas education at 16%. Geographically, Tier 1 cities account for 47% of demand, while Tier 2 cities contribute 41% and Tier 3 cities contribute 12%.
Demographically, consumers aged 25–40 years (37%) and 41–60 years (36%) dominate usage, together representing nearly three-fourths of the market. However, younger travelers aged 18–24 years are emerging as the fastest adopters of digital channels, despite constituting only 6% of the user base.
| Demand Segment | Share | Geographic Source | Share |
|---|---|---|---|
| Leisure Travel | 57% | Tier 1 Cities | 47% |
| Corporate Travel | 27% | Tier 2 Cities | 41% |
| Overseas Education | 16% | Tier 3 Cities | 12% |
Digital Adoption and Payment Preferences
Digital forex adoption is accelerating, with 25% of customers now transacting via the website, app, WhatsApp, or quick commerce platforms. DIY platform usage has grown 50% year-on-year over the last two years. The average age of digital users is significantly lower than branch-assisted customers: 31 years for quick commerce versus 42 years for branch visits. Planning cycles have also shortened, with purchases now occurring 4–7 days before travel, down from 10–14 days previously.
In terms of payment methods, cash remains dominant for holiday travelers at 75% of transactions, but cards account for 39% of load value. Contactless and online transactions make up 57% of forex card usage. For corporate travelers, forex cards account for 84% of usage, with multi-currency cards comprising 76% of that segment.
Study Abroad and Corporate Insights
The study abroad market is diversifying, with Europe accounting for 38% of demand and the United States at 34%. University fees represent 81% of education-linked forex outflows. For living expenses, forex cards account for 73% of transactions and 72% of load value, indicating high reliance on card-based solutions for daily spending abroad.
Corporate forex demand is led by the IT/ITeS sector at 45%, followed by Auto/Auto-Ancillary at 14%. Europe remains the top corporate destination at 45%. Thomas Cook also highlighted its sustainability initiatives, noting that EnterpriseFx sustainable cards account for 76% of corporate card issuance, with each card having up to a 61% lower carbon footprint than standard cards.
What the Numbers Show
The divergence between transaction volume and load value for cards among leisure travelers suggests a strategic shift in spending behavior. While cash is used more frequently (75% of transactions), it likely covers smaller, incidental expenses, whereas cards handle larger, planned expenditures (39% of load value). This hybrid model indicates growing confidence in digital payment security for significant overseas purchases, even among traditional cash-users. Additionally, the rapid adoption of quick commerce for forex—driven by shorter planning cycles—highlights a structural change in how Indian travelers manage liquidity before departure.
Historical Stock Returns for Thomas Cook
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.15% | +1.05% | +2.54% | -6.92% | -30.21% | +82.73% |
How might the 53% forex demand from Tier 2 and Tier 3 cities influence competitive strategies among Indian banks and fintech firms targeting non-metropolitan travelers?
Given the shift to 4–7 day pre-travel purchase cycles, what infrastructure changes are required by forex providers to maintain liquidity and service levels for quick commerce channels?
Will the dominance of cash for leisure transactions persist as digital payment security improves, or will the hybrid model evolve toward fully card-based spending for smaller amounts?


































