Tata Consultancy Services has launched a Gemini Experience Center in Kolkata in partnership with Google Cloud to accelerate the adoption of agentic AI for consumer businesses. The facility, focused on the Consumer Business Group (CBG) vertical, marks TCS' eighth Gemini Experience Center worldwide and its third in India, aimed at helping enterprises move from AI pilots to enterprise-scale adoption.

Strategic Expansion of AI Infrastructure

The Kolkata launch is part of a larger global rollout strategy by TCS. By the end of 2026, the company plans to establish a total of 10 GECs globally, including four in India. This expansion underscores its strategic focus on partnering with hyperscalers to help enterprises navigate the next phase of AI-enabled transformation.

Focus on Consumer Business AI Adoption

The Gemini Experience Center is specifically oriented toward consumer businesses, providing them with a dedicated environment to accelerate their AI transformation journeys. By combining TCS's domain expertise with Google Cloud's Gemini capabilities, the center aims to serve as a hub for innovation and practical AI deployment for enterprises in the consumer sector.

TCS has built 3,000 industry-and context-aware AI agents with Gemini Enterprise that integrate seamlessly into customer environments. The center features a portfolio of AI-enabled offerings to drive operational excellence across enterprise functions, including store operations, supply chain management, omni-channel retail, and customer service.

Tata Consultancy Services has been ranked India's most valuable IT Services brand in the Brand Finance India 100, 2026 report, posting a brand value of US$21.2 billion and achieving its first-ever AAA brand strength rating. The recognition reflects the company's sustained brand value growth and leadership in enterprise technology. The Brand Finance report also highlights the strength of the wider Tata brand ecosystem, naming the Tata group as India's most valuable brand.

The AAA brand strength rating is a historic high for the organization. Alex Haigh, Managing Director, Brand Finance, Asia Pacific, attributed the rating to a brand built on sustained trust and consistent investment in technology leadership. He noted that the company's AI ambition provides a clear point of differentiation as enterprises move to adoption at scale.

Abhinav Kumar, Global Chief Marketing Officer, TCS, emphasized the brand's deep roots in India since 1968. He stated that seven out of every ten Indians use and benefit from technology built by TCS in their daily lives, spanning passports, postal services, banking, insurance, trading, and pensions. This widespread usage underscores the trust the brand has earned across the nation.

The company has significantly advanced its artificial intelligence capabilities. TCS has completed more than 5,500 AI engagements with clients and stepped up AI revenues to US$2.6 billion. The company has deepened its AI ecosystem through relationships with OpenAI, Google Gemini, Anthropic, and Mistral. Additionally, HyperVault, TCS' AI data centre business backed by a US$1 billion investment from TPG, is building AI-ready infrastructure in India.

TCS generated consolidated revenues of over US$30 billion in the fiscal year ended March 31, 2026. The company operates with a highly skilled workforce spread across 56 countries and 194 service delivery centers worldwide. It remains focused on its aspiration to become the world's largest AI-led technology services company.