Tapestry showcases AI tools at second annual summit
Tapestry, Inc. held its second Future Now AI Summit in New York, where over 20 teams showcased AI applications including consumer insights and store training. CEO Joanne Crevoiserat highlighted the role of culture and patented technology in driving growth. The event underscores a strategic shift toward embedding AI into daily operations across retail and supply chain functions.

*this image is generated using AI for illustrative purposes only.
Tapestry, Inc. (NYSE: TPR), the global house of iconic brands consisting of Coach and Kate Spade New York, hosted its second annual Future Now AI Summit at its global headquarters in New York City. The event brought together teams across the company to share what they are building, testing, and learning as they put artificial intelligence to work across the business. More than 20 cross-functional teams demonstrated early-stage and in-market work, marking a shift from experimentation to practical business impact.
The summit featured live demonstrations of three key initiatives aimed at enhancing consumer understanding and operational efficiency. These projects reflect Tapestry's deliberate strategy to create conditions where AI drives growth rather than simply automating tasks. By rewarding curiosity and providing sustained investment in resources, the company aims to empower employees and associates to move the business forward.
| Initiative | Description |
|---|---|
| Consumer Insights Lab | AI-powered research capabilities helping teams understand consumer motivations, behaviors and preferences at greater speed and scale |
| AI-Powered Store Associate Training | Realistic simulations and personalized feedback designed to help associates build confidence and consistency in customer conversations |
| Enterprise Decision Intelligence | Patented platforms that connect information across the business, helping teams surface insights faster and respond more quickly to shifts in consumer and market trends |
Joanne Crevoiserat, Chief Executive Officer of Tapestry, emphasized that the company's greatest competitive advantage remains its people. She stated that Tapestry's culture of innovation is empowering teams to embrace AI as a way to understand consumers more deeply, spark creativity, and move faster. This approach starts with people rather than technology, giving employees room to explore new tools and apply them to real business problems across retail, supply chain, finance, and data analysis.
To support this adoption, Tapestry has invested in building Mira, a patented decision intelligence layer powered by its patented enterprise data foundation, Global Data Fabric. This infrastructure ensures that insight is not locked inside a central team but is available to the people closest to the decisions. The Future Now AI Summit serves as part of a broader goal of building capacity, running parallel to the Future Now Innovation Challenge, a three-day experience where teams develop AI-enabled solutions for business challenges.
What the Numbers Show
The scale of participation indicates a significant organizational commitment to digital transformation. With more than 20 cross-functional teams presenting work, the initiative extends beyond isolated pilot programs to a widespread operational integration. The focus on patented platforms like Mira and Global Data Fabric suggests an intent to maintain proprietary control over data insights and decision-making processes, differentiating Tapestry's approach from competitors relying on third-party generic solutions.
How will Tapestry's proprietary 'Mira' platform impact its competitive moat against luxury rivals relying on third-party AI vendors?
What specific KPIs will Tapestry use to measure the ROI of its AI-powered store associate training programs within the next fiscal year?
Could the widespread adoption of AI in consumer insights lead to increased data privacy scrutiny or regulatory challenges for Tapestry?




























