Stellantis US sales rise 5% in H1 2026 led by Ram
Stellantis closed the first half of 2026 with total U.S. sales increasing 5% to 634,187 vehicles, driven by a 6% rise in Q2 sales and a 10% increase in June. Ram brand sales rose 15% in the first half, while Chrysler saw an 80% jump in Q2 sales. The company continues to execute its FaSTLAne 2030 strategic plan.
*this image is generated using AI for illustrative purposes only.
Stellantis closed the first half of 2026 with total U.S. sales increasing 5% to 634,187 vehicles, driven by momentum in the second quarter. The company reported that total sales for Q2 improved 6% year over year, while June sales increased 10%. The positive trajectory supports the ambitions outlined in its FaSTLAne 2030 strategic plan, which targets 35% volume and 25% revenue growth through 2030.
"We delivered incremental market share gains over the first half of 2025, fueled by Q2 year-over-year increases in retail sales of Jeep Grand Wagoneer (+43%), Ram 1500 (+9%), Dodge Durango (+9%) and Chrysler Pacifica (+7%)," said Michael Orange, head of U.S. retail sales and network performance. He noted that the company is strengthening its lineup with new models such as the Jeep Cherokee hybrid, Dodge Durango R/T 392 and Ram 1500 TRX.
Sales Performance by Brand
Ram brand sales rose 15% in the first half, with total pickup sales increasing 14% in Q2. The Chrysler brand saw an 80% jump in Q2 sales, reporting its highest quarterly sales volume for the Pacifica since Q3 2023. Dodge Charger total sales increased 33% compared to Q2 2025, while the Durango achieved its highest Q2 retail sales volume since 2021.
Jeep brand retail sales for the Wrangler were up 11% versus Q1 2026. The Wagoneer and Grand Wagoneer models posted an 80% increase in first-half sales. However, the overall Jeep brand total sales decreased 5% in Q2 and 1% in the first half compared to the prior year.
Q2 2026 Sales Summary
| Model | Q2 Sales (Curr Yr) | Q2 Sales (Pr Yr) | Vol % Change | CYTD Sales (Curr Yr) | CYTD Sales (Pr Yr) | Vol % Change |
|---|---|---|---|---|---|---|
| JEEP BRAND | 140,699 | 148,826 | -5 % | 285,394 | 289,409 | -1 % |
| RAM BRAND | 123,147 | 110,616 | 11 % | 235,332 | 203,984 | 15 % |
| CHRYSLER BRAND | 41,710 | 23,175 | 80 % | 67,133 | 58,244 | 15 % |
| DODGE BRAND | 21,818 | 25,750 | -15 % | 44,511 | 47,481 | -6 % |
| FIAT BRAND | 82 | 394 | -79 % | 228 | 916 | -75 % |
| ALFA ROMEO | 828 | 1,212 | -32 % | 1,747 | 3,164 | -45 % |
| Stellantis Total | 328,284 | 309,973 | 6 % | 634,345 | 603,198 | 5 % |
Alfa Romeo Giulia and Tonale sales were up 6% and 8%, respectively, over Q1 2026. FIAT 500e retail sales increased 17% versus Q1 2026. Stellantis is the exclusive automotive sponsor of America250, celebrating the country's 250th anniversary with special limited editions of the Chrysler Pacifica, Dodge Durango, Jeep Wrangler and Ram 1500.
Can Stellantis maintain this growth trajectory through the second half of the year despite the overall decline in Jeep brand sales?
How will the introduction of new hybrid models like the Jeep Cherokee impact the company's progress toward its 2030 electrification goals?
What strategies are in place to reverse the steep sales declines observed in the Fiat and Alfa Romeo brands?
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