Stanley Lifestyles opens new Jaipur store with NDA Corp
Stanley Lifestyles Limited announced the opening of a new 6,500 sq ft 'Sofas and More by Stanley' store in Jaipur on August 2, 2026. The expansion is carried out in partnership with NDA Corp LTD under Regulation 30 disclosures.

*this image is generated using AI for illustrative purposes only.
Stanley Lifestyles is opening a new "Sofas and More by Stanley" store in Jaipur, Rajasthan, on August 2, 2026. The expansion move, executed in partnership with NDA Corp LTD, aims to strengthen the company’s retail footprint in the region. The new outlet spans approximately 6,500 square feet, adding significant capacity to the brand's existing network.
The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation was submitted to both the National Stock Exchange of India Limited and BSE Limited on July 31, 2026. Mukesh Sharma, Company Secretary & Compliance Officer of Stanley Lifestyles Limited, signed the regulatory filing.
Store Details
The new facility represents a strategic addition to Stanley Lifestyles' retail operations in Rajasthan. Below are the key specifications of the new store:
| Parameter | Detail |
|---|---|
| Location | Jaipur, Rajasthan |
| Opening Date | August 2, 2026 |
| Area | Approximately 6,500 square feet |
| Partner | NDA Corp LTD |
| Brand | Sofas and More by Stanley |
Strategic Context
The opening reinforces Stanley Lifestyles' commitment to expanding its physical distribution channels. By partnering with NDA Corp LTD for this specific location, the company leverages local expertise to manage operations in Jaipur. The 6,500-square-foot format allows for a comprehensive display of the "Sofas and More by Stanley" product range, catering to local consumer demand for home furnishings.
What the Numbers Show
While the filing does not disclose financial projections for the new unit, the scale of the store—6,500 square feet—indicates a substantial investment in retail space compared to smaller format outlets. This size suggests an intent to capture higher-value transactions through extensive product visibility. The partnership model with NDA Corp LTD likely mitigates some of the capital expenditure risks associated with direct ownership, allowing for faster market penetration in key tier-2 cities like Jaipur.
Historical Stock Returns for Stanley Lifestyles
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.55% | +1.85% | +3.93% | -14.55% | -52.31% | -66.92% |
How will the partnership model with NDA Corp LTD impact Stanley Lifestyles' profit margins compared to its directly operated stores?
Does this expansion in Jaipur signal a broader strategic shift for Stanley Lifestyles towards tier-2 cities in India?
What are the projected revenue contributions from the new 6,500 sq. ft. format relative to the company's existing smaller outlets?


































