Stanley Lifestyles has launched a new "Sofas and More by Stanley" retail outlet in Jaipur, Rajasthan, on August 3, 2026. The 6,500-square-foot store, located at 10, Ajmer Road, Hathroi, marks the brand's first entry into the state and is operated in partnership with NDA Corp LTD. This expansion aims to capture growing demand for premium home furnishings in tier-2 cities, leveraging local expertise to manage operations. The move strengthens the company's national retail footprint, which currently comprises 71 outlets across India.

The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation was submitted to the National Stock Exchange of India Limited and BSE Limited on August 3, 2026. Sunil Suresh, Chairman of Stanley Lifestyles Limited, signed the regulatory filing.

Store Details

The new facility represents a strategic addition to Stanley Lifestyles' retail operations in Rajasthan. Below are the key specifications of the new store:

Strategic Context

The opening reinforces Stanley Lifestyles' commitment to expanding its physical distribution channels. By partnering with NDA Corp LTD for this specific location, the company leverages local expertise to manage operations in Jaipur. Anil Solanki, Director of NDA Corp Ltd., noted that Jaipur has emerged as a city where contemporary design and timeless taste are reshaping home experiences. He stated that the partnership aims to cultivate a strong presence for Stanley Lifestyles in the region with a mission to expand reach across Rajasthan in the future.

Sunil Suresh, Founder & Chairman, highlighted that Rajasthan is an important market with Jaipur emerging as a strong destination for premium home products. Venkataramana Gorti, Managing Director, added that the expansion reflects the strategy of strengthening the Sofas & More network across high-potential markets. The store showcases a curated portfolio of sofas, recliners, beds, mattresses, dining tables, armchairs, and accessories, offering customers an immersive, experience-led shopping environment.

What the Numbers Show

While the filing does not disclose financial projections for the new unit, the scale of the store — 6,500 square feet — indicates a substantial investment in retail space compared to smaller format outlets. This size suggests an intent to capture higher-value transactions through extensive product visibility. The partnership model with NDA Corp LTD likely mitigates some of the capital expenditure risks associated with direct ownership, allowing for faster market penetration in key tier-2 cities like Jaipur. With 71 existing retail outlets and manufacturing facilities spanning over 300,000 square feet in Bengaluru, this addition underscores the company's vertically integrated approach to scaling its premium furniture business.

Stanley Lifestyles Limited has published the notice for its postal ballot process in newspapers to seek shareholder approval for the amalgamation of its subsidiaries. The notice was published in the Financial Express (All Editions) in English and Vijaya Karnataka (Karnataka Edition) in Kannada on July 08, 2026. The scheme involves the merger of five subsidiaries into the holding company to improve efficiency and reduce administrative costs.

The Board of Directors approved the scheme on June 09, 2026. The appointed date for the amalgamation is April 01, 2026. As the transferor companies are wholly owned or step-down subsidiaries, no share exchange ratio is required, and the shares held by the transferee company will be cancelled automatically.

Key Details of the Scheme

The remote e-voting period commences on Wednesday, July 08, 2026, at 09:00 AM IST and ends on Thursday, August 06, 2026, at 05:00 PM IST. The cut-off date to determine the eligibility of members to vote is Friday, July 03, 2026. Mr. Vivek Mishra, Practicing Company Secretary, has been appointed as the scrutinizer for the process. The results are expected to be declared on or before Saturday, August 08, 2026.