Spice Islands Industries forms JV for wellness beverage brand
Spice Islands Industries Limited has formed a joint venture with The Peace Mission Private Limited to develop and market the 'PEACE ROGERS' functional wellness beverage. The company holds a 60% stake in the venture, which will be managed by a six-member Joint Management Committee. The initial product will be a 210 ml fortified beverage containing Vitamin C, D3, B12, Spirulina, and ORS.

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Spice Islands Industries Limited has entered into a strategic Joint Venture Agreement with The Peace Mission Private Limited to manufacture and market a functional wellness beverage under the proprietary brand name "PEACE ROGERS". The Board of Directors approved the execution of the agreement at its meeting held on June 05, 2026. This collaboration marks the company's expansion into the high-growth functional wellness beverage segment.
Joint Venture Structure
The partnership operates on a 60:40 functional cost and profit-sharing matrix. Spice Islands Industries Limited will hold a 60% financial stake and structural control, while The Peace Mission Private Limited will hold the remaining 40% stake. The venture will be managed by a Joint Management Committee (JMC) comprising six nominated representatives, with three members appointed by each entity. Routine operational matters will require a simple majority vote, whereas fundamental actions such as altering profit-sharing ratios or expanding into international territories will require unanimous written approval.
Product and Formulation
Subject to regulatory approvals and technical feasibility, the initial product line will feature a standard 210 ml per unit fortified functional wellness beverage. The formulation is designed to support hydration, nutrition, and health wellness, featuring key ingredients including Vitamin C, Vitamin D3, Vitamin B12, Spirulina, and Oral Rehydration Salts (ORS). The collaboration aims to handle the development, manufacturing, branding, marketing, distribution, and commercialization of the product nationwide and internationally.
Strategic Partnership Details
The Peace Mission Private Limited is represented by its director, Dr. Huzafa Habil Khorakiwala, who is from the promoter family of Wockhardt Limited. The agreement was executed at the registered office of The Peace Mission Private Limited located at Wockhardt Towers, Bandra Kurla Complex, Mumbai. The companies confirmed that the transaction is a commercial strategic collaboration between two independent entities, structured strictly on an arm's-length basis with no existing promoter ties or conflicts of interest.
| Parameter | Details |
|---|---|
| Joint Venture Partner | The Peace Mission Private Limited |
| Brand Name | PEACE ROGERS |
| Stake of Spice Islands Industries Limited | 60% |
| Stake of The Peace Mission Private Limited | 40% |
| Product Unit Size | 210 ml |
| Key Ingredients | Vitamin C, Vitamin D3, Vitamin B12, Spirulina, ORS |
The Board Meeting commenced at 04.00 P.M. and concluded at 06.45 P.M. on June 05, 2026.
Historical Stock Returns for Spice Islands Industries
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +4.80% | +25.77% | +39.44% | +396.38% | +934.14% | +9,743.75% |
What is the projected timeline for obtaining regulatory approvals and launching the PEACE ROGERS product?
How will the capital expenditure for this new venture impact Spice Islands Industries' financial statements in the upcoming fiscal year?
What specific distribution channels does the Joint Management Committee plan to prioritize to achieve nationwide market penetration?


































