SMR Jewels announced the launch of a new heritage-inspired jewellery collection on August 26, 2026. The release integrates traditional Indian mythology and art into contemporary designs.

The company disclosed this milestone under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The move signals a strategic push towards originality and craftsmanship in the jewellery market.

Collection Details

The new range features several distinct series rooted in Indian culture and temple artistry. Key offerings include:

• Shiva-inspired motifs
• "Shri Krishna – Vrindavan Leela" series
• Signature Damru Necklace
• Pichwai-inspired creations
• Cow-story jewellery
• Designs celebrating timeless stories of love and devotion

These pieces aim to transform meaningful heritage narratives into distinctive, wearable jewellery for modern consumers.

Strategic Outlook

SMR Jewels stated that the launch reinforces its commitment to developing a unique heritage-led design language. The company expects this initiative to strengthen its growth trajectory and enhance long-term value creation for investors.

The disclosure was signed by Jainil Virendra Soni, Whole Time Director of SMR Jewels Limited.

SMR Jewels Limited has commenced construction of its Jewellery Studio, utilizing funds raised through its initial public offering. The company marked the start of physical development with a Bhumi Poojan ceremony on August 25, 2026.

The disclosure was made to the BSE Listing Department under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. This regulatory filing confirms the active deployment of capital for the stated project purpose.

Project Commencement

The company confirmed that the utilization of IPO proceeds is now directed toward the "Construction of Jewellery Studio." The Bhumi Poojan ritual at the designated land site served as the formal initiation of these construction activities.

Management highlighted this event as a significant milestone in the company's growth journey. The firm stated its continued focus remains on long-term value creation and shareholder wealth maximization through this infrastructure expansion.

Regulatory Compliance

The announcement was signed by Jainil Virendra Soni, Whole Time Director. The company provided visual documentation of the ceremony to investors and the exchange, reinforcing transparency regarding the use of public funds.

This disclosure ensures compliance with listing obligations regarding the tracking and reporting of IPO fund utilization for specific corporate purposes.