SMR Jewels Limited has commenced construction of its Jewellery Studio, utilizing funds raised through its initial public offering. The company marked the start of physical development with a Bhumi Poojan ceremony on August 25, 2026.

The disclosure was made to the BSE Listing Department under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. This regulatory filing confirms the active deployment of capital for the stated project purpose.

Project Commencement

The company confirmed that the utilization of IPO proceeds is now directed toward the "Construction of Jewellery Studio." The Bhumi Poojan ritual at the designated land site served as the formal initiation of these construction activities.

Management highlighted this event as a significant milestone in the company's growth journey. The firm stated its continued focus remains on long-term value creation and shareholder wealth maximization through this infrastructure expansion.

Regulatory Compliance

The announcement was signed by Jainil Virendra Soni, Whole Time Director. The company provided visual documentation of the ceremony to investors and the exchange, reinforcing transparency regarding the use of public funds.

This disclosure ensures compliance with listing obligations regarding the tracking and reporting of IPO fund utilization for specific corporate purposes.

SMR Jewels Limited will participate in IIJS Bharat – Premiere 2026, one of the world's second-largest gem and jewellery business-to-business (B2B) shows, scheduled from August 6, 2026, to August 10, 2026. The event, organized by the Gem & Jewellery Export Promotion Council (GJEPC), will be held at the Bombay Exhibition Centre in Mumbai. This participation is a strategic move to showcase new product collections, interact with existing and prospective customers, and strengthen the company's market presence.

The disclosure was made pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Jainil Virendra Soni, Whole Time Director of SMR Jewels Limited, submitted the intimation to the Listing Department of BSE Limited on August 4, 2026.

Event Details

SMR Jewels Limited will operate from Stall No. 3P-403C in Hall No. 3, Heritage Gallery. The company intends to use the platform to facilitate business development opportunities and enhance brand visibility. While no financial impact can be quantified at this stage, the exhibition serves as a key channel for customer engagement and product promotion.

Product Showcase and New Launches

The company will showcase its existing product lines, specifically Heritage Jewellery and Antique Auras. More significantly, SMR Jewels Limited plans to launch several new product collections during the event. These new launches include:

• Story Telling Pieces
• Eternal Heritage
• Pichwai Collection
• Cow Collection
• Motif Collections

Strategic Importance

Participation in IIJS Bharat – Premiere 2026 allows SMR Jewels Limited to directly engage with a wide audience of industry professionals and buyers. The focus on launching diverse collections ranging from traditional motifs to thematic pieces like the Cow Collection indicates an effort to cater to varied consumer preferences within the heritage jewellery segment. The company emphasized that the primary objectives are to explore new business opportunities and reinforce its brand identity in the competitive jewellery market.