Ryde Group Ltd has partnered with HelloRide to launch a co-branded bicycle activation across Singapore, deploying approximately 250 specially designed bicycles to increase brand visibility and user engagement. The activation, which begins on June 19, 2026, features Ryde's signature pink branding on bicycles available at key locations islandwide. This initiative follows the earlier launch of the HelloRyde Pass promotion and aims to combine HelloRide's shared mobility network with Ryde's expanding ecosystem.

The partnership seeks to create greater value for urban commuters by encouraging the use of alternative transportation modes. To drive participation, users who spot and ride a Ryde x HelloRide bicycle can receive a S$10 Ryde voucher by sharing their experience via Instagram Stories. This community-driven campaign is designed to foster organic social interaction and promote shared mobility.

Nadia Tan, Assistant Marketing Manager (Partnerships) at Ryde, stated that the partnership reflects the company's commitment to building a connected mobility ecosystem. She emphasized that extending the Ryde brand into everyday transportation touchpoints creates new opportunities to engage users beyond ride-hailing. Hayden Choo, Managing Director of HelloRide Singapore, expressed excitement about the collaboration, noting that it combines the strengths of both brands to make active transportation more accessible.

The strategic relationship between Ryde and HelloRide underscores a shared commitment to enhancing urban transportation through technology and user-centric rewards. The Ryde x HelloRide bicycles will be available from June 19, 2026, across high-traffic areas in Singapore.

Key Details of the Activation