Rose Merc Ltd , together with its subsidiary Emirates Holding FZ LLC and strategic partner Moda Orama Ventures Pvt. Ltd. (MOVE), announced the organization of the 2026 Emirates Awards and Emirates Luxury Show in Dubai, UAE. The event, scheduled for 2026, will be held in collaboration with PEZON and CineKorn Entertainment. This initiative reflects the company's continued focus on expanding its presence in the global luxury, lifestyle, entertainment, and business ecosystem through strategic collaborations.

Building on the success of the inaugural 2025 edition, the 2026 event is designed to be larger in scale, bringing together distinguished leaders and innovators from various sectors. The company aims to strengthen its position in the global market by creating internationally recognized intellectual properties that promote innovation and cross-border business opportunities.

The event will feature three primary platforms: the Emirates Awards, which recognizes excellence across business, entrepreneurship, and fashion; the Emirates Luxury Show, showcasing luxury brands and premium lifestyle experiences; and a Business & Lifestyle Exhibition for networking and global expansion.

The 2026 edition will benefit from extensive international media coverage through a network of partners including Khaleej Times, Filmfare Middle East, India TV, Aaj Tak, Zee TV, ZEE5, and Times Now. This media outreach is expected to provide significant visibility for participating brands, entrepreneurs, and investors.

Purvesh Shelatkar, Executive Director of Rose Merc Limited, stated that the overwhelming response to the inaugural edition encouraged the company to elevate the platform. He emphasized the commitment to building globally recognized properties that connect luxury and innovation while fostering international collaborations. Hanif Shaikh, Chairman of Emirates Holding FZ LLC, highlighted that the platform reflects Dubai's vision of bringing together global talent and business excellence.

Rose Merc Limited has acquired a 30.01% equity stake in Virtual Gain Technologies Private Limited for a cash consideration of ₹1 crore, marking its entry into the fintech sector. The acquisition was completed through the subscription of 4,288 equity shares at an issue price of ₹2,332 per share. Following the transaction, Virtual Gain Technologies has become a board-controlled subsidiary of Rose Merc. The strategic move aims to expand Rose Merc's presence in the digital financial services sector and invest in technology-driven businesses with strong growth potential.

Virtual Gain Technologies operates through its flagship fintech brand Pezon, providing digital payment solutions and technology services to businesses across India. The company functions as an FIU-approved Technical Service Provider (TSP) and is empanelled with leading banking institutions, including HDFC Bank, RBL Bank, and YES BANK. It focuses on delivering secure, scalable, and technology-led payment infrastructure to merchants and enterprises.

Financial Performance of Virtual Gain Technologies

The target entity has demonstrated consistent growth in turnover over the past three financial years. The figures below reflect the company's revenue trajectory prior to the acquisition.

Strategic Rationale and Approvals

Rose Merc stated that this acquisition will allow it to collaborate with a technical service provider to facilitate its entry into the Indian fintech sector. The company aims to establish and develop its own fintech division, subject to receiving necessary authorizations and approvals from shareholders and regulatory authorities. No specific governmental or regulatory approvals were required for the completion of this acquisition. The transaction was finalized within the time period agreed upon in the definitive agreements executed between the parties.