RBC and Live Nation Canada enable Avion points for Ticketmaster events
RBC and Live Nation Canada have partnered to allow Avion Rewards members to redeem points for Ticketmaster.ca tickets. Members can use between $0.01 and $500 daily without fees. The initiative strengthens RBC's experiential rewards and follows the May 21 opening of the RBC Amphitheatre.
*this image is generated using AI for illustrative purposes only.
Royal Bank of Canada (RBC) and Live Nation Canada have launched a new integration allowing Avion Rewards members to redeem points for tickets to live events on Ticketmaster.ca. This partnership provides members with a flexible payment option for thousands of concerts and festivals across the country, enhancing the value of Canada's largest proprietary loyalty program.
Avion Rewards members can connect their accounts to Ticketmaster.ca to use their points for eligible ticket purchases. The program allows redemptions ranging from $0.01 to $500 worth of Avion points per day, with no additional redemption fees. Members can choose to cover the full ticket price or combine points with another payment method at checkout.
Redemption Mechanics and Eligibility
The redemption process is designed for seamless integration between the loyalty platform and the ticketing service. To participate, members must have an eligible Avion Rewards account, a Ticketmaster.ca account, and link the two accounts by accepting the program's terms and conditions.
Key Program Features
| Feature | Details |
|---|---|
| Redemption Range | $0.01 to $500 per day |
| Fees | No added redemption fees |
| Ticket Type | Standard tickets sold directly on Ticketmaster.ca |
| Exclusions | Verified resale tickets |
Strategic Expansion
This collaboration builds on RBC's existing support for music through its RBCxMusic platform. The bank recently expanded its partnership with Live Nation Canada with the opening of the RBC Amphitheatre on May 21, 2026. The venue's opening night featured the Grammy-award winning band Imagine Dragons.
"This partnership expands how our members experience their rewards," said Vinita Savani, Executive Vice President, Cards & Loyalty, RBC. "By connecting Avion Rewards directly to Ticketmaster.ca, we're providing seamless access to Canada's biggest concerts, festivals and live events."
Live Nation Canada emphasized the benefits for fans seeking access to live entertainment. "We are excited to team up with RBC to bring more Canadians closer to the live events and artists they love," said Melissa Bubb-Clarke, Chief Commercial Officer, Live Nation Canada.
Will RBC expand the daily redemption limit of $500 in response to member demand for high-value ticket packages?
Could this integration model extend to other Live Nation assets, such as merchandise concessions or VIP experiences at the new RBC Amphitheatre?
How will this partnership impact RBC's customer acquisition and retention rates compared to other major Canadian banks' loyalty programs?
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