Radico Khaitan has announced a significant milestone for its flagship Magic Moments vodka brand, which has crossed 8 million cases in sales, reinforcing its position as India's leading vodka brand. The achievement represents a substantial jump from 7.1 million cases last year, demonstrating the brand's accelerating growth trajectory and strengthening market dominance.

Market Leadership and Performance

Magic Moments has established itself as the dominant player in India's vodka segment, commanding an impressive 60% market share. The brand has also achieved global recognition, ranking as the 6th largest vodka brand worldwide last year. This performance is particularly noteworthy given that vodka remains under-indexed in India at less than 4% of the spirits market, compared to 20-25% globally.

Growth Drivers and Innovation Strategy

The brand's remarkable growth has been fueled by strategic product innovations, particularly the 'Flavours of India' range that celebrates iconic Indian tastes through contemporary vodka expressions. The latest addition, Jamun SpicyMint, has emerged as a runaway success since its launch, creating significant momentum among consumers across markets.

Key growth drivers include:

• Introduction of innovative flavor variants under the 'Flavours of India' range
• Strong performance of existing variants like Alphonso Mango and Thandaai
• Consumer-centric experiences and deep understanding of evolving taste preferences
• Engagement through music, culture, and lifestyle platforms

Management Commentary

Speaking on the milestone, Abhishek Khaitan, Managing Director of Radico Khaitan, highlighted the significance of this achievement: "Crossing the 8 million case mark is a proud milestone for Magic Moments. It indicates a defining shift in India's evolving spirit's landscape. With a commanding 60% share of the Indian vodka market, we are strongly positioned to lead and shape this transformation."

Khaitan emphasized the company's ambition to make Magic Moments one of the leading vodka brands globally, driven by innovations that bring bold, distinctly Indian flavours to the forefront of the category.

Product Portfolio and Market Position

Magic Moments offers an extensive portfolio across Semi-Premium and Premium Vodka categories, including Magic Moments Remix, Verve, and Dazzle variants. The brand's premiumization journey began in 2006, and it has since evolved into India's largest premium vodka brand through consistent innovation and market adaptation.

The milestone reflects Radico Khaitan's successful execution of its growth strategy and positions the company to capitalize on the significant growth potential in India's under-penetrated vodka market.

Radico Khaitan Limited has announced a series of investor meetings scheduled from March 18-26, 2026, as part of its ongoing investor engagement activities. The company filed the disclosure under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Meeting Schedule

The company's senior management will participate in both group and individual investor interactions across four separate engagements:

Compliance and Transparency

Radico Khaitan has emphasized its commitment to regulatory compliance by stating that no unpublished price sensitive information will be discussed during these meetings. The company has also made the presentation materials available on its official website to ensure transparency.

Schedule Flexibility

The company has noted that the meeting schedule remains subject to changes due to potential exigencies from either the investors or the company. This flexibility allows for adjustments based on operational requirements or investor availability.

Investor Relations

The disclosure has been made available on the company's investor relations webpage at radicokhaitan.com/investor-relations/, providing stakeholders with easy access to the information. The company continues to maintain active communication channels with its investor base through structured engagement programs.