Prithvi exchange (India) Limited has announced the opening of a new branch in Gurugram, Haryana, marking another step in the company's expansion strategy. The forex services provider informed BSE Limited about this development through a regulatory filing dated March 30th, 2026.

Branch Details and Location

The new branch has been established in a prime location to serve customers in the Gurugram region:

Regulatory Compliance

The company has fulfilled its disclosure obligations by informing the stock exchange under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The communication was signed by Shuba Lakshmanan, Company Secretary & Compliance Officer, and submitted to BSE Limited's Corporate Relationship Department.

Service Offerings and Technology Focus

Prithvi Exchange aims to provide forex services through this new branch in a contemporary and technologically updated atmosphere. The company emphasizes its commitment to delivering the best possible service to all clients through modern infrastructure and updated technology solutions.

Future Expansion Plans

The Gurugram branch opening is part of the company's broader growth strategy. Prithvi Exchange has indicated plans to increase its footprint across the nation by establishing more branches in the near future, demonstrating the company's commitment to expanding its presence in the Indian forex services market.

Company Background

Prithvi Exchange (India) Limited operates in the foreign exchange services sector, offering foreign currencies, forex cards, and remittances abroad. The company is headquartered in Chennai, Tamil Nadu, and maintains its corporate office at Gee Gee Universal, 2nd Floor, Door No. 2, Mc. Nichols Road, Chetpet, Chennai - 600 031.

Prithvi exchange (India) Limited has launched its Direct-to-Customer (D2C) Online Forex Portal, expanding its digital service offerings in the foreign exchange sector. The announcement was made through a regulatory filing dated 20th March, 2026, pursuant to Regulation 30 of SEBI (LODR) Regulations, 2015.

Digital Expansion Strategy

The new online portal represents a significant milestone in Prithvi Exchange's digital transformation journey, building on the momentum of its existing Forex on WhatsApp initiative. The launch forms part of the company's evolving "BrickClick" strategy, which aims to integrate digital convenience with the reliability of its physical branch network.

The platform has been designed to provide customers with a streamlined, self-service forex experience while maintaining the same levels of compliance, transparency, and service reliability associated with Prithvi Exchange's traditional operations.

Portal Features and Capabilities

The Direct-to-Customer online portal offers comprehensive foreign exchange services through a secure digital interface. Key features include:

Strategic Integration

The new platform complements Prithvi Exchange's WhatsApp-based conversational interface, creating an integrated digital framework that provides customers with multiple convenient access points to the company's services. This approach allows users to initiate requests digitally while completing transactions through nearby branches, combining digital convenience with physical presence.

Market Positioning

The initiative reinforces Prithvi Exchange's commitment to delivering seamless, technology-enabled foreign exchange services. By embracing emerging technology platforms and evolving consumer behavior in the financial services landscape, the company is positioning itself to meet changing customer expectations in the digital era.

The launch demonstrates the company's strategic focus on expanding its digital ecosystem while maintaining the strength and credibility of its nationwide branch network, offering customers flexibility in how they access and manage their foreign exchange requirements.