Prithvi Exchange (India) Limited, a Reserve Bank of India (RBI) licensed Authorized Dealer Category II, announced the launch of its ICONIC Forex Card on July 22, 2026. The new multi-currency prepaid travel card is designed to offer secure, smart, and seamless global payments for Indian travellers. This launch marks a significant expansion in the company's product portfolio, aimed at enhancing the international travel payment experience.

The ICONIC Forex Card supports 23 major foreign currencies and provides competitive exchange rates to help customers manage travel expenses efficiently while reducing dependence on cash. The product targets leisure travellers, business professionals, students, and frequent flyers. Cardholders gain complete control over their funds through a user-friendly mobile application, which allows them to manage the card, track transactions, and access self-service features anytime, anywhere.

To ensure continuous assistance, the card comes with 24/7 WhatsApp support. The product also includes several value-added features such as attractive rewards, welcome benefits, and destination-based offers. Furthermore, cardholders are entitled to complimentary insurance coverage and international travel SIM/e-SIM benefits, enhancing the overall travel experience.

Management Commentary

Commenting on the launch, Mr Pavan Kumar Kavad, Managing Director of Prithvi Exchange, highlighted the company's commitment to innovation. He stated that the card reflects their dedication to delivering customer-centric payment solutions by combining digital convenience, competitive pricing, and valuable travel benefits. The initiative aims to make international travel more rewarding and hassle-free for customers worldwide.

About Prithvi Exchange

Prithvi Exchange (India) Limited has been a trusted provider of foreign exchange solutions for the past 31 years. The company operates in 26 key cities across India and has plans to expand its network to other cities and foreign countries. With an experienced team and a cutting-edge technological platform, the company serves leisure and business travellers, students, and others travelling overseas for their foreign exchange requirements.

Prithvi Exchange (India) Ltd has expanded its retail footprint by inaugurating two new branches in Mumbai, located in Thane and Ghatkopar. This strategic expansion increases the company's total branch count to 38 across the country. The move aims to enhance customer accessibility and deliver superior service experiences by providing seamless forex services in a contemporary setting.

The new branches are situated at Shop No. S/12, Ground Floor Building' Devprayag CHS Ltd, Bhakti Mandir Road, Near Hariniwas Circle, Thane West – 400602, Mumbai, and O and S Business Suite, 5th floor, Office No. 502, Hirachand Desai Municipal Market, Ghatkopar West, Mumbai - 400086. Both locations will offer comprehensive foreign exchange solutions in a modern, technology-enabled environment.

Branch Details

The opening of these branches marks another milestone in the company's growth journey. By focusing on expanding its branch network across key markets, Prithvi Exchange aims to strengthen its national presence and create long-term value for its stakeholders. The company remains confident that this expansion will contribute positively to its operational performance and reinforce its position as a trusted player in the forex services industry.