Prime Fresh Limited: Ameesha Karia Files SEBI Disclosure for Share Acquisition

Prime Fresh Limited has received a comprehensive regulatory disclosure from promoter Ameesha Karia regarding her acquisition of additional equity shares. The disclosure, filed under Regulation 29(2) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011, provides detailed documentation of her increased shareholding through open market transactions.

Transaction Overview

The acquisition involved the purchase of 1,200 equity shares through open market transactions executed on March 23, 2026. The formal disclosure was submitted to BSE Limited on March 24, 2026, in compliance with regulatory requirements.

Transaction Parameter:	Details
Shares Acquired:	1,200
Acquisition Mode:	Open market
Transaction Date:	March 23, 2026
Disclosure Date:	March 24, 2026
Percentage Increase (Total Capital):	0.009%
Percentage Increase (Diluted Capital):	0.008%

Shareholding Position Changes

Following the transaction, Ameesha Karia's shareholding position in Prime Fresh Limited shows measurable changes in both absolute numbers and percentage terms:

Shareholding Details:	Before Acquisition	After Acquisition
Number of Shares:	2,97,395	2,98,595
Percentage of Total Share Capital:	2.16%	2.17%
Percentage of Diluted Capital:	2.036%	2.04%

Company Capital Structure

Prime Fresh Limited's equity share capital structure remains unchanged following this transaction. The company maintains its established capital framework with specific diluted share considerations.

Capital Structure:	Details
Equity Share Capital:	Rs. 13,76,10,120
Total Equity Shares:	1,37,61,012 shares of Rs. 10 each
Diluted Share Capital:	Rs. 14,60,57,670
Total Diluted Shares:	1,46,05,767 shares of Rs. 10 each

Regulatory Documentation

The disclosure was formally submitted through a detailed letter addressed to BSE Limited at Phiroze JeeJebhoy Tower, Dalal Street, Mumbai. Ameesha Karia, filing from her Mumbai address at Flat 501, B Wing, Divya Vinayak Building, Near Ganesh Chowk, Charkop, Kandivali West, Mumbai, Maharashtra-400067, confirmed her status as a member of the promoter group. The company's compliance officer at Prime Fresh Limited's Ahmedabad office was also notified as per standard regulatory protocol.

This acquisition represents a standard promoter transaction with minimal impact on Prime Fresh Limited's overall shareholding distribution, demonstrating continued promoter confidence in the company's prospects.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
+2.55%	-2.79%	-20.98%	-30.26%	+75.19%	+318.00%

Prime Fresh Limited has achieved a major milestone with CRISIL assigning a BBB (Stable) credit rating for Rs 100 crore debt, marking a significant improvement from its earlier BBB rating for Rs 10 crore debt. This upgrade reflects the company's strengthened financial stability, improved debt servicing capability, and growing confidence in management execution.

Credit Rating Enhancement Signals Financial Strength

The credit rating upgrade represents a substantial enhancement in Prime Fresh's borrowing capacity and financial credibility. The company has successfully maintained the same BBB rating even at a substantially higher borrowing level of Rs 100 crore, demonstrating marked improvement in financial strength and operational resilience.

Rating Parameter	Previous	Current
Credit Rating	BBB	BBB (Stable)
Debt Amount	Rs 10 crore	Rs 100 crore
Rating Agency	CRISIL	CRISIL

Strong Financial Performance Drives Growth

Prime Fresh Limited reported robust financial results across multiple periods, showcasing consistent growth momentum. The company achieved FY25 revenues of Rs 207 crore, representing a 39% year-on-year increase.

Q3 FY26 Performance Highlights

Metric	Q3 FY26	YoY Growth
Consolidated Revenue	Rs 743 million	+37%
EBITDA	Rs 63 million	+127%
PAT	Rs 47 million	+156%

Nine-Month FY26 Results

Parameter	9M FY26	YoY Growth
Revenue	Rs 1,941 million	+27%
EBITDA	Rs 142 million	+47%
PAT	Rs 107 million	+46%

Comprehensive Business Operations and Market Presence

Founded in 2007 and headquartered in Ahmedabad, Prime Fresh has established itself as a fully integrated agri value chain company specializing in fresh fruits and vegetables. The company operates across 19 states, manages 76 SKUs, and serves 30+ large customers across India.

Operational Infrastructure

Component	Scale
Connected Farmers	120,000+
Pack Houses	35+
Supplier Partners	2,400
Local Area Aggregators	200+
Supermarket Chains Served	20+
Exporters Served	15+
E-commerce Giants Served	8

Strategic Land Acquisitions and Expansion

Prime Fresh has executed strategic land acquisitions to support its expansion plans. The company completed a sale deed for acquiring 6 acres of land in Shrirampur Village, Sinnar Taluka, Nashik District, Maharashtra. Additionally, it has leased two parcels of land for 16 years in Nandur Shingote Village and Arai Village, both in Nashik District, Maharashtra.

Contract Farming Initiatives

Parameter	Details
Active Regions	Nashik and Pune
Talukas Covered	15
Farmers Engaged	200+
Area Coverage	500+ acres

Growth Strategy and Market Opportunity

The company is positioned to capitalize on India's expanding fruits and vegetables sector, which is projected to grow at 20%+ CAGR over the next decade. Prime Fresh's multi-dimensional operating model includes multi-product and multi-channel presence, pan-India sourcing and distribution network, and integrated services encompassing logistics, storage, and branding.

Management has outlined a multi-pronged expansion strategy focusing on geographic expansion into high-potential regions, product diversification into high-margin categories, and strategic partnerships with organizations like ITC and Syngenta. The company targets scaling revenues toward Rs 1,000 crore over the next three years, supported by its integrated agricultural supply chain ecosystem.