prime fresh has appointed Sanjiv Swarup as an Additional Non-Executive Independent Director effective July 15, 2026, for a term of five years. The appointment, approved by the Board of Directors on the recommendation of the Nomination and Remuneration Committee, is subject to the approval of the members in the ensuing Annual General Meeting. The move strengthens the board's governance structure with the addition of a seasoned professional in financial services and strategic advisory.

Sanjiv Swarup brings over four decades of experience in financial services, governance, and strategic advisory to the role. His career includes serving on the boards of several listed and unlisted entities, with extensive exposure to regulated financial institutions, including NBFCs and technology-enabled finance platforms. He has held senior executive roles such as Managing Director, Whole-time Director, and Chief Executive Officer, providing him with a strong operational understanding of financial discipline and stakeholder value creation.

The appointment was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure regarding the appointment was submitted to BSE Limited on July 15, 2026. The company confirmed that there are no inter-se relations between Swarup and the other members of the Board.

Swarup is not debarred from holding the office of Director by any SEBI order or any other authority. The appointment details were disclosed in accordance with SEBI Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. The company has enclosed the requisite details as Annexure I to the intimation.

Key Appointment Details

Prime Fresh Ltd has appointed M/s Keshri & Associates as its statutory auditor for a term of five years, subject to shareholder approval. The appointment was approved by the Board of Directors following a recommendation from the Audit Committee. The new auditors will serve from the conclusion of the ensuing Annual General Meeting until the conclusion of the 24th Annual General Meeting.

The current statutory auditors, M/s O.P Bhandari & Co., Chartered Accountants, will complete their second term at the conclusion of the ensuing Annual General Meeting. The disclosure regarding the appointment was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

M/s Keshri & Associates, a firm established in 1983, is registered with the Institute of Chartered Accountants of India (Firm Registration No. 310006E). The firm is managed by nine partners and supported by a team of over 25 qualified and semi-qualified Chartered Accountants. Their core competencies include Audit, Advisory, and Taxation.

Details of the Appointment