Playboy, Inc. has strengthened its leadership team with the immediate appointment of Krystle Bach as Vice President, Global Licensing and Partnerships and Radhika Bansil as Senior Director, Growth. The strategic hires aim to bolster the company's position in consumer goods, lifestyle, apparel, brand partnerships, and subscription revenue. Both executives will report directly to David Miller, President of Media & Brand.

Leadership Roles and Responsibilities

Krystle Bach brings two decades of experience in brand licensing and merchandising to her new role. She will oversee Playboy's global licensing business, a key revenue segment, focusing on new initiatives across consumer goods, apparel, lifestyle, home décor, beauty, and hospitality. Bach joins from Authentic Brands Group, where she served as Vice President of Brand Operations, accelerating international expansion for fashion and entertainment brands. Her previous leadership roles include positions at Coach, Cole Haan, Victoria's Secret, and Juicy Couture.

Radhika Bansil will lead Playboy's subscription growth strategy, managing member acquisition, retention, and lifetime value. She will also oversee product development and events strategy. Bansil joins from Dorsia, where she led strategic growth across partnerships, marketing, business development, and operations. She previously held growth roles at Drift and Wayfair.

Strategic Impact and Recent Momentum

The appointments reflect Playboy's continued investment in expanding its global brand and licensing business. The company recently reported significant media momentum, with its summer issue featuring Cara Delevingne generating 5 billion media impressions and nearly 30 million social impressions. Additionally, the spring issue starring Karol G sold out at newsstands in April.

Playboy has joined the small-cap Russell 2000 Index and the broad-market Russell 3000 Index, effective as of the opening of U.S. equity markets on Monday, June 29, 2026. The inclusion follows five consecutive quarters of positive Adjusted EBITDA and renewed operating momentum. Membership in the Russell 3000 Index also results in automatic inclusion in the Russell 2000 Index, as well as the appropriate growth and value style indexes.

The June 2026 reconstitution of the Russell US Indexes captures up to the 4,000 largest U.S. stocks as of April 30, 2026, ranking them by total market capitalization. FTSE Russell determines membership for its Russell indexes primarily by objective, market-capitalization rankings and style attributes. Playboy’s membership in the Russell 3000 Index remains in place for half a year beginning on June 29, 2026.

Ben Kohn, Chief Executive Officer of Playboy, said: "We are pleased to join the Russell 2000 and Russell 3000 indices, which we believe reflects the meaningful progress we have made in strengthening Playboy’s operating performance and balance sheet. With five consecutive quarters of positive adjusted EBITDA and a clear plan to drive growth across our four revenue lines, we believe our inclusion in these widely followed indices will increase our visibility within the institutional investment community, broaden our shareholder base and enhance trading liquidity as we continue to unlock the value of one of the most recognized brands in the world."

Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for active investment strategies. According to data as of the end of June 2025, approximately $12.2 trillion in assets were benchmarked against the Russell US indexes, which belong to FTSE Russell, the global index provider.

Key Details

The reconstitution process ensures that the indexes reflect the current market landscape by including the largest U.S. stocks based on their market capitalization. Playboy’s addition to these indexes underscores its financial performance and market position.