Nvidia cuts more than half of Asian AI chip customers
Nvidia has reportedly cut more than half of its approved AI chip buyers in Asia to enforce stricter U.S. export controls targeting China. The new "white list" excludes many smaller neo-cloud providers, though they may reapply after updating compliance procedures. Nvidia shares fell 3.52% to close at $203.53 on Monday.

*this image is generated using AI for illustrative purposes only.
Nvidia has reportedly reduced the number of approved AI chip buyers in parts of Asia by more than half following the implementation of stricter compliance measures designed to prevent its advanced processors from reaching China. The company created a new "white list" of authorized buyers, resulting in the exclusion of many smaller neo-cloud providers that rent AI computing capacity, according to a report by Reuters. Nvidia has spent the past several months strengthening due diligence efforts in Singapore, Malaysia, and Japan to ensure adherence to U.S. export controls aimed at restricting China's access to cutting-edge AI hardware.
Compliance and Reapplication Process
The tighter screening process specifically targets the diversion of advanced AI chips to Chinese-linked organizations through third countries. While more than half of Nvidia's previous customers did not make the initial approved list, the report indicates that excluded companies can update their compliance procedures and reapply for approval. Nvidia did not immediately respond to requests for comments regarding these changes.
Regulatory Context and Market Impact
The reported changes align with the U.S. Commerce Department's issuance of new guidance in May, warning companies against allowing advanced AI chips to reach overseas subsidiaries of Chinese firms. Officials have raised concerns that Nvidia's latest Blackwell AI processors could be diverted to Chinese-linked organizations through countries like Malaysia. Meanwhile, Chinese officials have reportedly informed Alibaba Group Holding Ltd., ByteDance, and DeepSeek that they could soon be cleared to purchase certain Nvidia H200 AI chips.
| Metric | Value |
|---|---|
| Previous Customer Reduction | More than 50% |
| Key Regions Affected | Singapore, Malaysia, Japan |
| Closing Price (Monday) | $203.53 |
| After-Hours Price Change | -0.14% |
Nvidia shares closed Monday down 3.52% at $203.53 and slipped another 0.14% to $203.25 in after-hours trading.
How might Nvidia's reduced buyer network in Asia affect its long-term revenue growth and market share compared to competitors like AMD and Intel in the region?
If Chinese tech giants like Alibaba, ByteDance, and DeepSeek are cleared to purchase H200 chips, how could this reshape the competitive landscape between U.S. and Chinese AI development?
Could the exclusion of smaller neo-cloud providers from Nvidia's approved buyer list accelerate the development of alternative AI chip ecosystems in Southeast Asia?

































