Novus Loyalty Limited has notified BSE Limited of an upcoming Board of Directors meeting, scheduled for Monday, May 25, 2026. The intimation, dated May 18, 2026, was filed pursuant to Regulation 29(1)(a) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and was signed by Vibhore Rastogi, Compliance Officer & CFO of the company.

Board Meeting Agenda

The board meeting has been convened to consider and act upon several key corporate and financial matters pertaining to the year ended March 31, 2026. The following items are scheduled for deliberation:

Regulatory Compliance

The board meeting intimation has been filed in accordance with the applicable SEBI listing regulations, underscoring the company's adherence to disclosure norms. Novus Loyalty Limited has also indicated that this intimation will be published on the company's official website. The filing was submitted by Vibhore Rastogi in his capacity as Compliance Officer & CFO.

Company Details

Novus Loyalty Limited, formerly known as Novus Loyalty Pvt. Ltd., is headquartered at 727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016. Key corporate identifiers are as follows:

Novus Loyalty Limited has secured a substantial contract worth ₹88.00 crore with Central Bank of India for digital rewards services, marking a significant business achievement for the loyalty solutions provider. The company officially disclosed this development through a regulatory filing under SEBI regulations, confirming the execution of a Service Level Agreement (SLA) on April 16, 2026.

Contract Details and Scope

The comprehensive digital rewards deal was awarded through GeM RFP Bid No. GEM/2025/B/6413323 for "Providing Loyalty Rewards Program for various Digital Channels including Debit Card, UPI, Internet Banking, Mobile Banking etc." The engagement involves end-to-end deployment, management and migration of loyalty and rewards programs across the bank's digital ecosystem.

Strategic Significance for Banking Sector

This partnership with Central Bank of India demonstrates Novus Loyalty's ability to secure major contracts with established financial institutions. The deal represents what the company describes as a "significant strategic win" in the BFSI segment, positioning it to strengthen its presence in the digital payments and banking ecosystem.

The contract encompasses migration of current loyalty programs, platform deployment, program management, and ongoing support services across multiple digital channels. This comprehensive approach highlights the increasing adoption of digital rewards platforms by banks seeking to enhance customer engagement and retention strategies.

Regulatory Compliance and Transparency

Novus Loyalty's disclosure was made pursuant to Regulation 30 of SEBI (LODR) Regulations, 2015, demonstrating the company's commitment to regulatory compliance and transparency. The company confirmed that the contract does not involve any related party transactions and that promoters have no interest in the awarding entity.

The contract value of approximately ₹88.00 crore over the three-year tenure is subject to program scale and utilization, with an initial purchase order valued at ₹7.32 crore already in place. This structured approach provides visibility into the contract's implementation timeline and revenue recognition pattern.