Niva Bupa Health Insurance Receives Income Tax Demand Notice of ₹28.37 Crores for FY 2023-24
Niva Bupa Health Insurance Company Limited received an income tax demand notice of ₹28,37,45,380 (including interest of ₹7,10,47,664) for Assessment Year 2023-24 from Mumbai tax authorities. The demand stems from disallowances of marketing expenses and insurance claim provisions (IBNR and IBNER), which the company describes as industry-wide issues. The company plans to appeal the order before Appellate Authorities and will make appropriate financial statement disclosures.

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Niva Bupa Health Insurance Company Limited has disclosed receiving a significant income tax demand notice from Mumbai tax authorities, marking a notable regulatory development for the health insurance provider.
Income Tax Demand Details
The company received an Order cum Notice of Demand under Section 156 read with Section 143(3) of the Income Tax Act, 1961, from the Office of the Assistant Commissioner of Income Tax, Central Circle 5(3), Mumbai, on March 14, 2026. The demand pertains to Assessment Year 2023-24 and involves substantial financial implications.
| Parameter: | Details |
|---|---|
| Total Demand: | ₹28,37,45,380 |
| Interest Component: | ₹7,10,47,664 |
| Assessment Year: | 2023-24 |
| Issuing Authority: | Assistant Commissioner of Income Tax, Central Circle 5(3), Mumbai |
| Receipt Date: | March 14, 2026 at 16:04 Hrs |
Primary Reasons for Tax Demand
The Assessing Officer made additions to the company's total taxable income through specific adjustments that primarily focus on two key areas:
- Marketing and Advertisement Expenses: Disallowance of certain marketing and advertisement expenses deemed inadmissible under Section 37(1) of the Income Tax Act
- Insurance Provisions: Disallowance of provisions for claims Incurred But Not Reported (IBNR) and claims Incurred But Not Enough Reported (IBNER)
The company has noted that these disallowances primarily relate to industry-wide issues, suggesting similar challenges may affect other health insurance providers.
Company's Response and Next Steps
Niva Bupa Health Insurance has outlined its planned course of action in response to the tax demand. The company emphasized that the order is appealable and confirmed it will exercise its right to appeal before the Appellate Authorities. Additionally, the company has committed to making appropriate disclosures in its financial statements as required by regulatory standards.
Regulatory Compliance
The disclosure was made under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, demonstrating the company's commitment to transparency with stakeholders. The communication was formally submitted to both the National Stock Exchange of India Limited and BSE Limited, ensuring comprehensive market notification of this material development.
Historical Stock Returns for Niva Bupa Health Insurance Company
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.14% | -0.09% | -7.98% | -15.04% | -3.14% | -5.43% |


































