Seek and NielsenIQ (NIQ) have formed a strategic collaboration to launch a set of analytics applications on the Insight Cloud platform. This partnership integrates NIQ's Expanded Omnishopper data into Insight Cloud, providing CPG manufacturers, retailers, and brokers with access to real-world purchase-based insights. The collaboration aims to transform how brands access and act on shopper intelligence, enabling faster, data-driven strategies for growth and loyalty.

By combining NIQ’s Full View™ of the consumer—which integrates consumer panel, retail measurement, and omnichannel data—with Insight Cloud's intuitive interface, the new applications allow teams to uncover opportunities without the complexity of traditional analytics. Jim Presley, SVP and General Manager, US Consumer at NIQ, stated that the collaboration makes high-quality insights more accessible and faster to activate through intuitive modules and privacy-first clean room analytics.

New Analytics Applications

NIQ's first four apps on Insight Cloud leverage the Expanded Omnishopper panel to deliver instant, practical insights for CPG growth teams:

• Market Basket Analysis: Identifies products shoppers purchase together to drive cross-sell revenue.
• Point of Entry Analysis: Determines the first product that brings customers to a brand to optimize acquisition.
• Trip Missions: Segments consumers by trip size to uncover deeper purchasing behavior patterns.
• Trip Cycles: Analyzes sales and engagement trends by day of week and daypart for operational optimization.

Erik Mitchell, CEO at Seek, emphasized that the collaboration allows teams to move from question to answer in minutes, not months, driving real business action. CPG brands licensing NIQ's Retail Measurement Services (RMS) data can share their feeds with Insight Cloud for select applications, further enhancing the depth of analysis available.

About NIQ

NielsenIQ (NYSE: NIQ) is a consumer intelligence company delivering an understanding of consumer buying behavior. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. The company uses cloud-based platforms, advanced analytics, and AI-driven insights to provide The Full View™.

NIQ (NYSE: NIQ), a global leader in consumer intelligence, introduced NIQ Cadence, a compound AI operating system designed to change how organizations measure marketing performance, optimize budgets, and act on data insights. The system unifies NIQ's global data, models, and knowledge into a single environment, aiming to move marketers from fragmented reports to a unified platform for decision-making. This launch addresses the complexity of multiplying channels and data silos, offering a continuous environment where measurement and decision-making run together.

"Marketing leaders don't need more reports. They need a better rhythm," said Jason Tate, General Manager of Marketing Effectiveness at NIQ. He stated that NIQ Cadence moves organizations beyond disconnected data and siloed tools to a system that translates signals into clear recommendations and measurable impact.

Core Technology and Architecture

NIQ Cadence is built as a compound AI-native system, going beyond single-purpose agents. It utilizes a network of 19 specialized agents coordinated by NIQ Optiq. These agents work as a team to surface personalized, decision-ready recommendations. The system integrates insights derived from NIQ's proprietary global data with inputs from partner platforms, customer environments, and third-party sources to deliver The Full View™.

Sub-systems and Capabilities

The operating system empowers users through several distinct sub-systems designed to handle specific aspects of marketing intelligence:

Market Availability

NIQ Cadence is a global, market-agnostic system. It is currently in beta with NIQ's marketing mix clients through the remainder of 2026. The company plans a broader general market release following the beta period. Through ongoing learning, the system is designed to deepen client-specific intelligence over time, improving performance at both the brand and enterprise levels.