Nike launches customizable Strength Pro equipment for elite training
- Nike expands Strength Pro Equipment Line with customizable Power Rack ecosystem
- U.S. Soccer, USC Trojans, and Portland Thorns are first to use custom gear
- Dimension 6 Fitness holds exclusive licensing rights to operate NikeStrength.com
- Launch targets college, professional, and high school athletic facilities

*this image is generated using AI for illustrative purposes only.
Nike has expanded its Nike Strength Pro Equipment Line to include a new Power Rack ecosystem with customization options for high-performance training facilities worldwide.
The launch targets college and professional teams, high school athletes, and other elite training centers. The initiative is built on the belief that all victories start with training.
Early Adopters
Several prominent sports organizations have already integrated the custom equipment into their facilities:
- U.S. Soccer: The Arthur M. Blank U.S. Soccer National Training Center features custom red, white, and blue equipment, including the Nike Strength Pro Double Half Rack emblazoned with the U.S. Soccer logo.
- USC Trojans Football: The Bloom Football Performance Center at the University of Southern California opened in early August as the first college athletic training facility in the nation with custom Nike Strength Pro Equipment. It features cardinal-and-gold racks and weights etched with the interlocking SC.
- Portland Fire & Portland Thorns: The newly opened Kaiser Permanente Performance Center powers this dual-sport women’s performance center with fully customized Nike Strength Pro racks and weights.
Partnership Details
Dimension 6 Fitness, based in Portland, Oregon, operates as the licensing partner for Nike Strength. The company holds exclusive rights to design, develop, manufacture, and market the Nike sports equipment line.
Drew Conant, CEO of Dimension 6 Fitness, stated that the equipment line enables the creation of custom training solutions for every level of sport performance, from championship seasons to boutique studios.
For more information on equipping facilities with the Nike Strength Pro Equipment Line, visit NikeStrength.com.
How might Nike's entry into the high-end strength equipment market disrupt competitors like Rogue Fitness or Technogym in the elite sports sector?
What is the projected revenue contribution of the Nike Strength Pro line to Nike's overall portfolio in the next 3-5 years?
Will Dimension 6 Fitness expand its manufacturing capacity to meet potential demand from international professional leagues beyond the U.S.?

































