One MobiKwik Systems Limited unveiled its latest multi-media marketing campaign, #EverythingIsFair, on May 04, 2026, leveraging its association as the Official Payments Partner of Rajasthan Royals for IPL 2026. The campaign features Rajasthan Royals cricketers Yashasvi Jaiswal, Ravindra Jadeja, and Shimron Hetmyer, and brings MobiKwik's core UPI payments, bill payments, and Personal Loan offerings to life through digital-first storytelling.

Campaign Overview

The #EverythingIsFair campaign is designed to engage India's next generation of digital-first consumers by translating the cultural synergy between MobiKwik and Rajasthan Royals into relatable, everyday moments. The campaign centres on the idea that seamless and rewarding financial access makes everyday decisions more spontaneous and confident.

The campaign comprises two key ad films, each highlighting a distinct product offering:

Storytelling and Consumer Insight

In the UPI Cashback film, Jaiswal and Hetmyer are depicted ordering endless cups of chai to maximise rewards, capturing the idea that every UPI transaction can yield cashback. In the Personal Loans film, Jaiswal's wardrobe overflows with desired items, powered by MobiKwik's instant Personal Loans disbursed in just 5 minutes, illustrating how quick credit access enables consumers to pursue their aspirations without delay.

These narratives build on the core promise introduced at the start of the Rajasthan Royals partnership — bringing seamless UPI, everyday payments, and instant credit into high-engagement, high-intensity moments.

Distribution and Platforms

The campaign will run across the following digital and social platforms:

• Instagram
• YouTube
• LinkedIn
• Twitter/X

It will be complemented by ongoing in-app integrations and fan engagement initiatives as part of the Rajasthan Royals collaboration.

Leadership Commentary

Jaskaran Singh Kapany, Chief Marketing Officer, MobiKwik, commented on the campaign: "Our Rajasthan Royals partnership was always envisioned as more than visibility - it's about embedding MobiKwik into the everyday moments that matter to young India. With #EverythingIsFair, we're extending that vision through storytelling that is playful yet rooted in real consumer behaviour. Cashback on every UPI & Bill Payment, and Loans in five minutes are not just product features but together, they reflect MobiKwik's larger mission: to democratize access to financial products and fuel the ambitions of young, confident India."

About MobiKwik

One MobiKwik Systems Ltd. is India's largest digital wallet, founded by Bipin Preet Singh and Upasana Taku in 2009. The company serves 186.6 Mn+ registered users and 4.79 Mn+ merchants, offering payment products such as MobiKwik Wallet, UPI, Pocket UPI, and Zaakpay (payment gateway). MobiKwik holds an 18% market share of the PPI wallet gross transaction value (GTV) as of December 2025, and has expanded into financial products including credit (ZIP EMI, MCA) and savings & investment products (Fixed Deposits, Mutual Funds, Digital Gold, Lens.AI).

Peak XV Partners Investments IV has announced the complete disposal of its stake in one mobikwik systems Limited through a series of open market transactions spanning over five months. The investment firm sold its entire holding of 77,49,321 equity shares, representing a 9.85% stake in the fintech company.

Transaction Details

The disposal was executed through multiple open market transactions between November 24, 2025, and April 28, 2026. The final transaction on April 28, 2026, triggered the disclosure requirement under Regulation 29(2) of SEBI Takeover Regulations.

Shareholding Structure Impact

Prior to the disposal, Peak XV Partners Investments IV held 77,49,321 equity shares in One Mobikwik Systems. The complete divestment has resulted in the investment firm's shareholding reducing to zero across all categories including voting rights and convertible securities.

Company Capital Structure

According to the latest shareholding pattern as of March 31, 2026, One Mobikwik Systems Limited has a paid-up equity share capital of 7,87,30,262 equity shares of face value ₹2 each on a non-diluted basis. On a fully diluted basis, considering outstanding convertible securities and ESOPs, the total share capital stands at 8,12,22,427 equity shares.

Regulatory Compliance

The disclosure was made pursuant to Regulation 29(2) of the Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011. Peak XV Partners Investments IV, based in Mauritius, does not belong to the promoter or promoter group of One Mobikwik Systems Limited. The disclosure was filed with both BSE Limited and National Stock Exchange of India Limited, where the company's shares are listed.

The transaction represents a complete exit strategy by Peak XV Partners Investments IV from its investment in the digital payments and financial services company, marking the end of its shareholding relationship with One Mobikwik Systems Limited.