Mobavenue AI Tech Limited, in association with Marketing + Media Alliance (MMA) India, has released 'The AI Marketing Maturity Study', a comprehensive benchmarking report assessing AI adoption and business impact across key marketing functions. The disclosure was made to BSE Limited on 7th May, 2026, under Regulation 30. The study draws on insights from 60+ senior marketing leaders spanning 11+ industry verticals, providing a broad cross-sectoral view of how AI is being deployed in marketing today.

Key Findings: AI Adoption and Business Impact

The study's headline finding indicates that 84–88% of AI adopters are reporting medium-to-high business impact across key marketing functions. The report further reveals an increasing industry shift from experimentation towards integrated AI-led operational systems designed to deliver measurable and scalable business outcomes. The following table summarises the four critical pillars benchmarked in the study along with the reported full-stack AI adoption ranges:

Four Critical Pillars of AI Maturity

The report benchmarks AI maturity across four critical pillars, each representing a core area of marketing operations:

• Creative & Content — AI-driven content generation and creative optimisation
• Measurement & Insights — AI-powered analytics and performance measurement
• Propensity Modelling — Predictive modelling to identify high-intent audiences
• Customer & Sales Journeys — AI integration across end-to-end customer engagement workflows

Full-stack AI adoption across these pillars ranges between 35% and 57%, reflecting varying levels of maturity and integration across the industry.

Leadership Commentary

Commenting on the study, Tejas Rathod, Founder & CTO, Mobavenue AI Tech, stated: "Most organisations today have moved beyond experimenting with AI and are actively using it across functions. However, what often exists is a collection of capable but disconnected systems. When planning, creative, execution, and analytics operate in silos, the true potential of AI remains under-realised. The opportunity lies in building connected workflows where insights can directly inform action and continuously improve outcomes. As this study highlights, the focus now should be on creating structured, end-to-end systems that can translate AI capabilities into consistent and scalable business impact."

About Mobavenue AI Tech Limited

Mobavenue AI Tech Limited (formerly known as Lucent Industries Limited) is a global AI-powered AdTech and consumer growth company that enables businesses, enterprises, publishers, and large global agencies to connect with high-intent consumers and drive measurable outcomes across the full customer journey. Its proprietary A3 framework, spanning Awareness, Acquisition, and Activation, ensures a full-funnel, outcome-led approach to digital growth.

Headquartered in Mumbai with a growing global presence across Southeast Asia, MENA, LATAM, Hong Kong, the UK, and the USA, the company works with 150+ brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare, and retail. At the core of its offering is the GMP 360 stack, a unified platform integrating data, AI-led decisioning, and programmatic execution across mobile, video, Connected TV, web, OEM, and DOOH, enabling real-time intelligence and consistent outcomes at scale.

Mobavenue AI Tech Limited has announced its strategic expansion into the Association of Southeast Asian Nations (ASEAN) region through its wholly owned subsidiary, Mobavenue Global Holdings Limited, United Kingdom. The expansion announcement was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Strategic Market Entry

The ASEAN operations will focus on key digital markets across the region, targeting some of Southeast Asia's most dynamic economies. The expansion covers multiple countries with significant digital growth potential.

Market Opportunity and Growth Drivers

The Southeast Asian region represents an important digital landscape supported by several key factors that align with Mobavenue's business model. The company identified widespread mobile internet access as a primary driver, along with increasing adoption of app-based platforms and expansion of e-commerce activity. Additionally, there is a gradual shift of advertising expenditure toward measurable and outcome-oriented digital channels across the region.

These market dynamics collectively underscore the relevance of the ASEAN region for Mobavenue's AdTech and consumer growth platforms powered by artificial intelligence. The company's expansion strategy focuses on leveraging these trends to establish a strong foothold in the region's digital advertising ecosystem.

Business Approach and Service Offerings

Mobavenue is implementing an asset-light operating approach to establish its presence in ASEAN markets. This strategy enables scalable deployment of its platforms across the region while maintaining operational efficiency. Through this approach, the company intends to serve advertisers, brands, and digital businesses in the region with outcome-driven solutions.

The service portfolio will span programmatic media and consumer growth across key digital verticals, leveraging the company's proprietary technology platforms to deliver measurable results for clients in the ASEAN markets.

Strategic Impact and Company Profile

From a strategic perspective, the ASEAN expansion is expected to contribute to Mobavenue's long-term growth trajectory by supporting the expansion of its global revenue base. The move is also anticipated to strengthen the company's presence across rapidly growing digital economies with scalable and sustainable business potential.

Mobavenue AI Tech Limited operates as a digital-first technology group focused on shaping the future of digital advertising and marketing through AI-powered platforms and consumer media solutions. The company's approach centers on driving measurable and scalable growth by bringing together advertising, marketing technology, data intelligence, and online strategy into a unified, outcome-focused ecosystem.

Innovation Framework

At the core of Mobavenue's innovation strategy is its proprietary A3 framework, comprising Awareness, Acquisition and Activation. This framework is designed to accelerate brand performance, enhance customer engagement, and unlock long-term, sustainable growth for clients.

The company emphasizes product innovation, deep data-driven insights, and execution excellence to empower enterprises in their digital growth journey. Guided by its "AI for Good" philosophy, Mobavenue is committed to creating transformative AI-Native technologies from India for the world, enabling businesses to thrive in today's dynamic digital economy.