karur vysya bank announced the launch of its premium credit card portfolio on the Visa platform on May 29, 2026, to strengthen its affluent banking proposition. The portfolio includes four card variants—Aura (Visa Platinum), Samara (Visa Signature), Altura (Visa Infinite) and Eternis (Visa Infinite)—designed to offer curated travel, dining and premium lifestyle benefits to emerging affluent and affluent customers. This launch aligns with the bank's strategy to deepen engagement with lifestyle-oriented customers supported by globally accepted payment infrastructure.

The partnership with Visa reflects KVB's focus on offering a contemporary customer experience with curated lifestyle privileges. The bank noted that India's affluent consumer segment is witnessing rising spends across travel, dining and premium lifestyle categories, driving demand for differentiated financial products. The refreshed card portfolio moves beyond transactional banking to offer curated everyday lifestyle experiences.

Shri Ramesh Babu, Managing Director & CEO of Karur Vysya Bank, stated that the launch marks an important step in strengthening KVB's affluent banking proposition. He highlighted that consumer spending patterns are evolving towards travel, dining and lifestyle-led experiences, and the partnership with Visa enables tailored value propositions. The initial rollout for existing customers reflects the bank's relationship-led approach towards customer engagement.

The portfolio offers premium benefits across travel, dining, entertainment and lifestyle categories. Existing KVB customers can check their eligibility and access pre-approved offers through the KVB DLite mobile banking application or by contacting their nearest branch. Standard joining fees, yearly fees, and interest rates apply to each card type.

Key Features of KVB's Premium Credit Card Portfolio

About Karur Vysya Bank

Founded in 1916, Karur Vysya Bank is a private sector bank with a presence across retail, MSME and agricultural banking segments. As of March 31, 2026, the Bank's total business stood at ₹2,14,420 crore, comprising deposits of ₹1,15,666 crore and advances of ₹98,754 crore. The Bank reported its highest-ever annual net profit of ₹2,510 crore for FY26. KVB operates through a network of 901 branches and over 2,200 ATMs and cash recyclers across the country.

Karur Vysya Bank has received an order from the Commissioner of Income Tax (Appeals) partly allowing its appeal against a demand of Rs 40.34 crore for Assessment Year 2022-23. The demand was raised by the Faceless Assessing Officer, National Faceless Assessment Unit. The bank stated that based on precedents and orders of appellate authorities, it believes it has adequate grounds to substantiate its position and expects the entire demand will be set aside. Consequently, the bank reported that there is no impact on its financial, operational, or other activities.

The litigation was initiated on April 12, 2024. Following the receipt of the demand order, the bank had filed an appeal before the first appellate authority. The recent order from the National Faceless Appeal Centre provides partial relief. The bank is currently in the process of challenging the remaining aspects of the order in the appropriate forum within the prescribed guidelines.

The disclosures were made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The filing references a communication dated April 03, 2024, and adheres to the disclosure requirements outlined in the SEBI Master Circular dated January 30, 2026.

Litigation Details

The following table outlines the specifics of the dispute and its current status:

The bank remains confident in its legal position and anticipates a favorable outcome in the appellate forum.