JOJO Limited has successfully completed the integration of its streaming platform with Airtel Digital Limited's Airtel Xstream platform, marking a significant expansion in the company's digital distribution capabilities. The integration went live on 06 April 2026, as announced through a regulatory filing under SEBI's Listing Obligations and Disclosure Requirements.

Technical Implementation and Deployment

The company's technical team has achieved a comprehensive integration milestone with the complete development and deployment of necessary infrastructure components. The implementation details are outlined below:

The API servers required to serve content metadata and updates have been fully developed, tested, and deployed in the production environment, ensuring seamless content delivery across the platform.

Platform Integration and Service Availability

The integration has been successfully implemented across the entire Airtel Xstream ecosystem, providing comprehensive coverage for content distribution. The JOJO App is now accessible to Airtel's vast user base through this strategic partnership.

Key integration achievements include:

• Complete integration with Airtel Xstream platform
• Live services across the entire Airtel ecosystem
• Active content consumption by Airtel users
• Seamless availability of JOJO App content

Strategic Impact and Market Expansion

This development represents a significant step in expanding JOJO Limited's digital distribution presence across Airtel's extensive network infrastructure. The partnership enables the company to leverage Airtel's substantial user base for content distribution and consumption.

Airtel has commenced consumption of content through the JOJO App, which is operated and owned by JOJO Limited, formerly known as Madhuveer Com 18 Network Limited. This partnership positions the company to capitalize on Airtel's extensive digital ecosystem and network reach for enhanced content distribution capabilities.

JOJO Limited (formerly Madhuveer Com 18 Network Limited) has announced a strategic acquisition of the media and entertainment production business from its wholly owned subsidiary Navkar Events Private Limited. The Board of Directors approved this slump sale transaction on April 1, 2026, representing a significant internal restructuring initiative to consolidate operations under the listed entity.

Transaction Overview

The acquisition involves the purchase of Business Vertical-1, which encompasses media and entertainment production activities along with the JOJO digital platform. The transaction structure and key parameters are detailed below:

Target Company Profile

Navkar Events Private Limited, incorporated on July 3, 2014, operates in the media and entertainment production sector. The company's business encompasses films, web series, music videos, advertisements, OTT platform operations, intellectual property, and related assets, excluding the digital learning business segment.

Financial Performance

Navkar Events has demonstrated consistent revenue generation over the past three years:

Related Party Transaction Details

The transaction qualifies as a material related party transaction due to the following relationships:

• Common Leadership: Mr. Dhruvin Shah serves as promoter and director in both entities
• Ownership Structure: Navkar Events is a wholly owned subsidiary of JOJO Limited
• Shareholding: Mr. Dhruvin Shah holds 0.01% stake (1 share) in Navkar Events
• Subsidiary Control: JOJO Limited acquired 99.99% shareholding (9,999 shares) in Navkar Events

The company has confirmed that the transaction is conducted at arm's length basis and will require shareholders' approval under SEBI LODR Regulations and the Companies Act, 2013.

Strategic Rationale

The acquisition serves multiple strategic objectives for JOJO Limited's business consolidation:

• Operational Efficiency: Eliminates fragmentation between holding company and subsidiary operations
• Asset Control: Ensures JOJO platform, content rights, and intellectual property reside directly with the listed entity
• Financial Optimization: Converts existing loan exposure into direct business ownership without incremental cash outflow
• Compliance Streamlining: Reduces duplication of compliance and reporting requirements
• Value Chain Integration: Enables integrated production, distribution, and platform operations

The company emphasized that this internal restructuring aligns ownership, control, and economic benefits within the listed entity while strengthening its positioning as a digital-first media and content platform. Since acquiring Navkar Events shares in November 2023, JOJO Limited has provided significant financial support and driven strategic decision-making for the JOJO digital platform development.