JOJO jojo has entered into a distribution agreement with Amazon, marking the launch of its content as an add-on subscription on the Amazon Prime Video India service. The partnership, disclosed to BSE Limited on August 3, 2026, allows Amazon to offer JOJO’s subscription both as part of bundled offerings and on a standalone basis. This strategic move aims to deepen JOJO’s multi-platform reach and strengthen its subscriber acquisition funnel by integrating with an ecosystem users already frequent.

The filing was made pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and applicable SEBI Circulars issued thereunder. Pushti Rajani, Company Secretary and Compliance Officer of JOJO Limited, signed the intimation submitted to the Listing Department of BSE Limited in Mumbai.

Distribution Terms and Access Models

Amazon Prime Video’s video entertainment marketplace offers programming from third-party partners via add-on subscriptions. Under the agreement, JOJO’s content will be accessible through multiple pathways within the Amazon Prime Video interface. Users can subscribe to JOJO through monthly, multi-monthly, or annual plans. Amazon retains the flexibility to bundle JOJO’s subscription with other services or sell it independently, providing varied entry points for potential subscribers.

Strategic Impact on Market Reach

This integration adds Amazon’s Indian distribution infrastructure as a new touchpoint for audiences accessing JOJO’s content catalogue. It complements the company’s existing direct-to-consumer presence, which is already available in more than 177 countries via the JOJO App. By leveraging Amazon’s established user base in India, JOJO seeks to expand its domestic footprint without relying solely on its proprietary application.

What the Numbers Show

While the filing does not disclose specific financial terms or revenue shares, the structural shift from a purely app-based model to a platform-integrated model represents a significant change in customer acquisition strategy. With a presence in over 177 countries via its own app, JOJO is now prioritizing embedded discovery within major streaming ecosystems. This approach typically reduces customer acquisition costs compared to standalone app marketing, although it introduces dependency on the partner’s platform dynamics and pricing strategies.

JOJO Limited has officially fixed August 7, 2026, as the record date for its approved 1:2 equity share split. The corporate action will sub-divide each existing equity share with a face value of ₹10 into two new equity shares with a face value of ₹5 each. This move aims to enhance market liquidity and improve accessibility for retail investors by lowering the per-share trading price, without altering the company’s total market capitalization or individual shareholder ownership stakes.

The record date was notified to BSE Limited on July 25, 2026, pursuant to Regulation 42 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The notification was signed by Raj Shah, Director of JOJO Limited. The company previously secured overwhelming shareholder approval for the split through a postal ballot conducted via remote e-voting. The ordinary resolution received 11,759,934 votes in favor and only one vote against, reflecting strong support from both promoter and public shareholders.

Shareholder Approval Details

The voting process concluded on July 24, 2026, following an e-voting period that began on June 24, 2026. National Securities Depository Limited (NSDL) facilitated the remote e-voting process. As of the cut-off date of June 19, 2026, there were 16,280 shareholders on record, of whom 17 participated in the voting.

Promoter entities, holding 17,274,086 shares, cast all their polled votes in favor of the resolution. Public non-institutional shareholders also supported the measure, with 99.99% of their polled votes in favor. Practicing Company Secretary Rupal Patel served as the scrutinizer, confirming that the requisite majority under the Companies Act, 2013, was achieved.

Implementation and Shareholder Actions

Alongside the share split, shareholders approved a special resolution to alter the capital clause of the Memorandum of Association to reflect the new share structure. This resolution received 11,747,961 votes in favor and 11,974 votes against.

Shareholders holding securities in physical form are advised to update their details with the registrar and transfer agent before the August 7, 2026, record date to ensure accurate allotment. Demat account holders will receive the additional shares automatically through their depositories. The split increases the total number of outstanding shares but maintains proportional ownership for all investors.