JetBlue names Kent Hospitality and Four Clovers as Mint partners
JetBlue named Kent Hospitality Group and Four Clovers Hospitality Group as new culinary partners for its Mint business class, with new menus launching on July 31 featuring dishes from Crown Shy and Birdee. Red Hook Tavern and Hometown Bar-B-Que will join the lineup in early 2027. The announcement comes after JetBlue received the 2026 JD Power Award for top customer satisfaction in its segment.
*this image is generated using AI for illustrative purposes only.
JetBlue announced Kent Hospitality Group and Four Clovers Hospitality Group as its new onboard culinary partners for the Mint premium business class experience. The collaboration aims to elevate inflight dining with a New York-inspired approach, introducing menus across domestic and transatlantic routes starting July 31. This initiative follows JetBlue ranking first in customer satisfaction among First/Business Class passengers in the 2026 JD Power Award.
New Menu Rollout
Beginning July 31, JetBlue will introduce new menus in Mint featuring dishes from Crown Shy and Birdee. The offerings include elevated breakfast selections inspired by Birdee's Bacon, Egg and Cheese, alongside lunch and dinner dishes such as Crown Shy's Signature Citrus-Marinated Chicken and Pork Katsu. These menus are designed to reflect the restaurants' bold flavors and modern New York perspective while fitting the onboard experience.
Future Additions
In early 2027, the Mint dining lineup will expand to include concepts from Four Clovers Hospitality Group. Red Hook Tavern and Hometown Bar-B-Que will join the menu rotations, bringing additional culinary variety to passengers.
Strategic Partnership Details
The partnerships with Kent Hospitality Group and Four Clovers Hospitality Group focus on bringing restaurant-quality hospitality and contemporary flavors to Mint customers. JetBlue emphasized that the selection of partners is driven by a desire to redefine premium travel through brands that offer distinctive hospitality and attention to detail.
| Partner | Restaurant | Launch Timing |
|---|---|---|
| Kent Hospitality Group | Crown Shy | July 31 |
| Kent Hospitality Group | Birdee | July 31 |
| Four Clovers Hospitality Group | Red Hook Tavern | Early 2027 |
| Four Clovers Hospitality Group | Hometown Bar-B-Que | Early 2027 |
Background on Restaurant Partners
Crown Shy, a Michelin-starred restaurant in Manhattan's Financial District, is known for combining fine dining technique with an energetic atmosphere. Birdee, located in Brooklyn's Williamsburg waterfront, offers a bakery and all-day café experience. Hometown Bar-B-Que, founded by pitmaster Billy Durney, blends traditional American barbecue with global flavors. Red Hook Tavern, also opened by Durney, is recognized for its acclaimed burger and seasonal menu.
JetBlue's Mint experience, which debuted in 2014, features lie-flat seats and all-suite seating on transatlantic flights. The airline continues to enhance the service based on its legacy of innovation and customer satisfaction.
How will JetBlue measure the impact of these culinary partnerships on customer retention and loyalty metrics?
Could this New York-focused dining strategy limit appeal for passengers on non-NYC routes?
Will successful implementation of these menus lead to similar partnerships for JetBlue's economy cabin?
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